Capterra Glossary
Content Targeting
Content targeting is a technique that businesses can use to identify and target specific customers with relevant content. It involves analyzing customer data to find out what their interests are and then providing them with content that appeals to them.
What Small and Midsize Businesses Need to Know About Content Targeting
Content targeting allows businesses to connect with customers more personally. By providing content relevant to their interests, companies can increase the chances of converting leads into paying customers. Additionally, it helps build trust between the customer and the company, leading to long-term relationships.