Capterra Glossary
Chief Marketing Officer (CMO)
A chief marketing officer is an executive-level employee within an organization that is responsible for the success of the overall marketing department. These employees are highly experienced in marketing and hold the highest marketing position within an entire company. They directly report to the CEO (chief executive officer) and lead the marketing manager in managing lower-level marketing employees. Some of the responsibilities of a CMO include market research, advertising, and public relations. The CMO focuses heavily on understanding the organization's customer base.
What Small and Midsize Businesses Need to Know About Chief Marketing Officer (CMO)
In the initial phases of a SMB's development, CEOs often perform the bulk of marketing duties themselves. As the business grows, however, a SMB may need to create a CMO position to relieve the CEO from marketing duties that include increasing sales, advertising, public relations, and market research.