Capterra Glossary
Data Broker
A data broker is a company that specializes in collecting, analyzing, and selling data. The data they gather may pertain to individuals or companies and the majority of it comes from public records, as well as data from mobile apps, social media profiles, credit card transactions, and browser cookies. After collection, the data is enriched and aggregated to serve a specific purpose for third-party buyers.
What Small and Midsize Businesses Need to Know About Data Broker
Small and midsize businesses can gain a lot of insight into their potential and existing customers by licensing data from a broker. SMBs can verify the identity of customers, better understand the market for their product or service, and gain financial insight. This is especially useful for businesses that do not have an in-house data analyst or team.
Related Terms
- Big Data
- Analytics and Business Intelligence (ABI)
- Business Analytics
- Digital Disruption
- Master Data Management (MDM)
- Advanced Technology
- Autonomous Vehicles
- Predictive Analytics
- Artificial Intelligence (AI)
- Data And Analytics
- Data Mining
- Clickstream Analysis
- Information Delivery
- Real-time Analytics
- Computer-brain Interface
- Business Intelligence (BI) Services