Capterra Glossary
Google Trends
Google Trends is an online search tool that allows its users to see the frequency in which specific keywords, phrases, and subjects have been searched for on Google over a specific period of time.
Google Trends analyzes a portion of Google searches and computes the amount of searches yielded by the term(s) entered. The program then compares the amount of searches yielded relative to the total number of Google searches placed during the same time period. These results are displayed on a search volume index graph that can be exported into a spreadsheet application for later use.
Search engine marketers often use Google Trends to help them cater their content to search engines, with the goal of increasing the chances that their content lands on the first page of Google’s search results.
What Small and Midsize Businesses Need to Know About Google Trends
Small and midsize businesses can leverage Google Trends to make data-driven business decisions regarding product and service marketing initiatives. By understanding the peaks and lows of seasonal trends, businesses can better plan how to capitalize on trends when they occur. This allows them to reach customers right as they search for the products and services that a company offers.
Related Terms
- Big Data
- Analytics and Business Intelligence (ABI)
- Business Analytics
- Digital Disruption
- Master Data Management (MDM)
- Advanced Technology
- Autonomous Vehicles
- Predictive Analytics
- Artificial Intelligence (AI)
- Data And Analytics
- Data Mining
- Clickstream Analysis
- Information Delivery
- Real-time Analytics
- Computer-brain Interface
- Business Intelligence (BI) Services