Capterra Glossary
Random Sampling
Random sampling is a method of randomly selecting a sample from a large population, with each sample having an equal chance of being selected. This type of sampling is used when it is not possible or practical to obtain a complete list of all members of a population. For instance, if you want to select a random sample of people to survey opinions on a new product, you can use random sampling.
What Small and Midsize Businesses Need to Know About Random Sampling
SMBs can benefit from random sampling in many ways. They can get a more accurate picture of what their local markets demographics look like. This information can help make data-informed product design, marketing, and customer service decisions. Random sampling can also help SMBs identify trends in their data.
Related Terms
- Big Data
- Analytics and Business Intelligence (ABI)
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- Data And Analytics
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- Business Intelligence (BI) Services