Capterra Glossary
Search Engine
A search engine is a software program, accessible on the internet, that allows internet users to search for content on the World Wide Web. Typically an internet user will enter keywords and boolean operators such as “and”, “not”, or “or” into a search engine’s search box to receive a list of web content results that match their search query. Commonly used search engines include Google, Bing, AOL, DuckDuckGo, and Yahoo. Businesses often use search engines to conduct market research on their target audiences.
What Small and Midsize Businesses Need to Know About Search Engine
Search engines are an important marketing tool for small and midsize organizations. The higher up a company webpage appears on a search engine results page (SERP), the more traffic it will receive. To ensure that their company websites appear near the top of certain keyword search results pages, small and midsize corporations often practice search engine optimization (SEO) when composing and publishing content on their websites. Search engine optimization is a set of practices that help companies improve their positioning on the search engine results pages on specific user search queries.