Capterra Glossary
Social Media Marketing (SMM)
Social media marketing (SMM) leverages social media platforms to market to a network of more than 3.5 billion users. This process includes creating tailored content for specific platforms to drive engagement and business growth. SMM can include both free and paid messaging to reach a wider audience.
What Small and Midsize Businesses Need to Know About Social Media Marketing (SMM)
Social media marketing is a valuable tool for small and midsize businesses. SMM campaigns help build brand awareness and strengthen customer relationships. Through social media platforms, SMBs can get real-time feedback and insights from customers that can be used to improve product and service offerings. It is also an effective lead-generation tool because companies can use paid ads and giveaways to build a database of potential customers.