Capterra Glossary
Social Networking Sites
Social networking sites such as Facebook, Twitter, Instagram, and LinkedIn provide open membership for anyone interested in the service who will abide by the platform rules. People use these sites to connect with friends, relatives, professional groups, and even retailers.
What Small and Midsize Businesses Need to Know About Social Networking Sites
SMBs can benefit greatly from the use of social networking sites, particularly through both free and paid advertising campaigns. Simply posting on a free account can reach many potential consumers and companies such as Facebook and Google offer affordable targeted ad opportunities. However, social media accounts must be continually maintained and updated to ensure consumer comments are truthful and the copy is current. Otherwise, social networking can give a business a poor reputation.