Capterra Glossary
Twitch
Twitch is a live video streaming platform that can be accessed through on the official Twitch website or the Twitch mobile application. Twitch is typically used by gamers to broadcast their gameplay with subscribers who want to watch them play various video and computer games in real time. Twitch stream subscribers can interact with twitch streamers using channel chats and donation systems. Twitch offers partner and affiliate advertising programs for popular streamers, paying them a set fee to share advertisements with their subscribers.
What Small and Midsize Businesses Need to Know About Twitch
Small and midsize businesses can use Twitch to increase their brand awareness and target specific audiences by leveraging partner and affiliate advertising deals with Twitch streamers. Often small businesses will choose a Twitch creator to partner with and ask them to conduct product placements during their streaming sessions or place video advertisements before or after a creator’s live stream session to gain the attention of their target audience.