Capterra Glossary
A widget is a term used to describe any graphical user interface (GUI) element or application that can display information to a user, or that a user can interact with. Widgets include pull-down menus, selection boxes, calendars, web page magnifiers, scroll bars, windows, buttons, icons, toggle buttons, and other options that display information or allow users to interact with a website or device in a specific way.
Small businesses often implement widgets on their websites to enhance the website visitor experience, in an effort to drive higher lead generation, engagement, time on page, etc. For example, social media widgets allow customers to easily share a companyʻs product and service offerings on social media platforms. This type of widget also benefits companies by increasing traffic to their social media page, or back to their website.