# Page 2 - Cathy Reisenwitz | Capterra

> Page 2 - Cathy Reisenwitz is a former Capterra analyst.

Source: https://www.capterra.com/resources/author/creisenwitz/page-2

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# /Page 2 - Articles by Cathy Reisenwitz

Cathy Reisenwitz

Cathy Reisenwitz is a former Capterra analyst.

[What's the Difference Between a Contact Center and a Call Center?

Published April 27, 2018

You've heard the jargon, but do you really know the difference between a contact center and a call center? In the 1960s, the invention of automatic call distribution (ACD) systems made hiring and training customer service reps to handle incoming phone calls at volume cost-effective for the first time. This innovation—made possible through machines that route inbound calls to multiple agents based on their availability or expertise—was called a “call center."](https://www.capterra.com/resources/difference-between-call-center-and-contact-center/)[Should Small Businesses Actually Use Chatbots for Customer Service?

Published April 20, 2018

As a small business, you already know that big businesses are going to win on economies of scale and incumbent advantage. But you have your own advantages, including fewer customers and greater flexibility in how to serve them, giving you a leg up on excellent customer service.](https://www.capterra.com/resources/should-smbs-use-chatbots-for-customer-service/)[3 Marketo Alternatives for Affordable Marketing Automation

Published March 16, 2018

Marketing automation software sounds great, right? Spend less time doing manual tasks, and get more accurate analytics to quickly see which channels are giving you a positive ROI.](https://www.capterra.com/resources/marketo-alternatives-marketing-automation/)[Your Guide to the Benefits of Patient Portals

Published February 22, 2018

Patient portals have gone from "nice to have" to near ubiquity. One AHA report states that in 2016, 92% of hospitals had adopted the patient portal. In our EHR software directory, 72% of web-based EHR solutions come with an integrated patient portal.](https://www.capterra.com/resources/your-guide-to-the-benefits-of-patient-portals/)[What Is AdWords? What Marketers Need to Know to Get Started

Published February 14, 2018

There are a million Google AdWords guides for professional internet marketers. But what if you're brand new to search engine marketing and have never logged in to Google AdWords?](https://www.capterra.com/resources/what-is-adwords-what-marketers-need-to-know-to-get-started/)[Marketing Metrics: How to Determine Your Target Cost Per Acquisition

Published February 2, 2018

There's one number every CEO needs to determine, and every marketer needs to know—target cost per acquisition (CPA). Typically, your marketing budget is the money you have left over to grow your business after you take care of your other operating expenses.](https://www.capterra.com/resources/marketing-metrics-how-to-determine-your-target-cost-per-acquisition/)[Is Health Information Management the Career for You?

Published February 1, 2018

Health information management (HIM) is a fast-growing field, with 206,300 jobs available as of 2016, according to the Bureau of Labor Statistics. The field has a 13% growth rate per year, which is higher than the average for U.S. jobs.](https://www.capterra.com/resources/is-health-information-management-the-career-for-you/)[16 Call Center Stats to Help You Stay On Top of the Trends in 2018

Published January 26, 2018

Contact centers are challenging places to work. They are fast-paced, the industry moves quickly, and small changes can make a big impact on already thin margins.](https://www.capterra.com/resources/call-center-stats-to-help-you-stay-on-top-of-the-trends-in-2018/)[2018 EHR Stats That Might Surprise You: AI, Blockchain, CRM, and More

Published January 25, 2018

From blockchain to artificial intelligence, new technologies are impacting the way we build and use EHRs. Whether you're looking for a new EHR in 2018, or know that you'll need to consider replacing yours in the near future, here's a quick rundown of recent stats that show what's new in the EHR space along with links to resources on how smart healthcare delivery organizations can prepare.](https://www.capterra.com/resources/2018-ehr-stats-that-might-surprise-you-ai-blockchain-crm-and-more/)[How Much Do Doctors Make?

Published January 18, 2018

If you're like many doctors, your paycheck doesn't have quite as many zeros on it as you'd hoped when you started med school. According to Medical Economics, average physician salaries are declining. It's a trend that will likely continue.](https://www.capterra.com/resources/how-much-do-doctors-make/)

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