For marketers, building a website to showcase their products and services is at the crux of brand building and increasing online visibility for their business. However, managing online websites requires dedicated team members to look after server hosting, content updates, and technical maintenance by updating plugins and ensuring there are no page visibility errors.
In today’s fast-paced, mobile-first world, a flexible solution that allows your team to create and manage websites from the convenience of your smartphone could be a lifesaver.
A website builder mobile app helps you get the same functionality as a traditional website building platform with greater flexibility and customization, allowing you to build and manage your websites remotely from a mobile device.
To help you pick the best website builder app, we conducted a sentiment analysis of 2M+ unique user reviews on Capterra to recommend the top three website builder mobile apps, arranged in the order of percentage of positive reviews.
1. WordPress
We selected products for this article based on their average ratings as of December 2023; however, the article displays each product’s current average rating, which may differ if more reviews have been left since our analysis.
Trial/Free Version
- Free Trial
- Free Version
Device compatibility
WordPress is a content management system and a website development platform that helps develop and maintain responsive websites that adapt and display well on different screen sizes, including mobile devices. Users can choose mobile-friendly themes to ensure an optimized user experience.
WordPress offers numerous plugins that enhance mobile functionality. These can include mobile optimization plugins, mobile-friendly contact forms, a built-in SEO tool, and performance-enhancing plugins to improve loading times on mobile devices.
Who should consider the WordPress mobile app?
On-the-go marketers and developers who need to preview their professional website designs can use WordPress and its visual editing capabilities. WordPress provides visual editors, such as the Gutenberg block editor, which allows users to create and edit content visually. This is particularly helpful for marketers or website owners with limited coding skills, as it simplifies the process of building and customizing pages for mobile devices.
Customer support: Email, help desk, chat, knowledge base
App price: Available with the starter plan, which starts at $4 per month
Billing cycle: Annual
Example of a review excerpt from users who have used WordPress’ mobile app:
“WordPress is the best CMS web site builder for building powerful & attractive websites. The software is mobile friendly, giving you the opportunity to manage your website anytime anywhere. You can write posts and edit websites from your smartphone.”
Read all WordPress reviews here.
/ Pro tip
Ensure compatibility between your chosen website builder app and other third-party applications you use, such as email marketing, lead generation, and CRM platforms. Such third-party applications can leverage real-time website traffic data from the website builder app to optimize marketing campaigns and lead generation programs, taking into account traffic patterns, most visited pages on your website, and user behavior, among other factors.
2. Squarespace
We selected products for this article based on their average ratings as of December 2023; however, the article displays each product’s current average rating, which may differ if more reviews have been left since our analysis.
Trial/Free Version
- Free Trial
- Free Version
Device compatibility
Squarespace is a website-building and hosting platform that provides tools for individuals and businesses to build and manage their brands online. It is a comprehensive solution that offers website building and hosting, domain registration, and content management. The software provides a drag-and-drop website builder that allows users to create and customize their websites without the need to code.
The platform offers a variety of templates covering different industries and styles. Squarespace's mobile app enables users to schedule blog posts and integrate events with their calendars. This feature helps plan and manage content release schedules.
Who should consider the Squarespace mobile app?
Photographers, artists, designers, writers, and other creative professionals can use Squarespace to showcase their web-design portfolios and past projects effectively using the platform's showreelCustomer support: Chat, email, phone support, and knowledge base
App price: Available with the personal plan, which starts at $16 per month
Billing cycle: Annual
Example of a review excerpt from users who have used Squarespace’s mobile app:
“Drag and drop tools make Squarespace a breeze, and with mobile responsive design out of the box, you can have a pretty elegant looking site in under an hour. Their selection of templates that are responsive and convert from desktop to mobile formats without any extra work on my part.”
Read all Squarespace reviews here.
/ Pro tip
Evaluate the available templates and customization options. An ideal mobile website builder should offer a diverse range of templates and allow you to customize them to match your brand or personal style. Additionally, if you plan to sell products on an online store, check if the app supports eCommerce features. Also, look for capabilities such as product management, secure payment gateways, and order processing.
3. Wix
We selected products for this article based on their average ratings as of December 2023; however, the article displays each product’s current average rating, which may differ if more reviews have been left since our analysis.
Trial/Free Version
- Free Trial
- Free Version
Device compatibility
Wix is another website builder platform that provides a user-friendly interface with various templates and tools to cater to multiple website creation needs. The software features a wide range of mobile-responsive customizable templates designed for different industries and purposes. These templates automatically adjust and optimize the layout and design elements to fit various screen sizes, ensuring a consistent and visually appealing experience across devices.
Wix supports mobile commerce, allowing users to create and manage online stores optimized for mobile devices. Users can add products, set up payment options, and provide a seamless shopping experience for online shoppers.
Who should consider the Wix mobile app?
ECommerce businesses that need to handle online stores and payments on the go can use the Wix mobile app to view and process customer orders. Businesses can also track order status, process payments, and handle order fulfillment, enhancing overall efficiency in managing eCommerce transactions. Wix's mobile app enables businesses to communicate with customers effectively. Businesses can respond to customer inquiries, provide support, and engage with customers through the app, addressing concerns promptly and fostering positive relationships.
Customer support: Chat, email, help desk, phone support, and FAQs/forums
App price: Available with the light plan, which starts at $16 per month for two users
Billing cycle: Monthly
Example of a review excerpt from users who have used Wix’s mobile app:
“My overall Wix mobile app experience has been fantastic. I have no strong coding experience and wanted to create a personal website for myself, which is when Wix came to mind. It is extremely simple and straightforward to create any website without difficulty. We use the Wix app for our business purposes as well, and it works flawlessly. They also have a plethora of website template options and demos from which to draw inspiration.”
/ Pro tip
Check if the website builder provides features specifically designed for mobile SEO. This includes options to customize meta tags, implement mobile-friendly URL structures, and optimize content for mobile search engines.
Mobile features of interest
Here are some common features of website builder mobile apps:
Feature | Description |
|---|---|
Pre-built layouts | Build a page using pre-designed structures for specific purposes such as blog, portfolio, products, contact and about us pages, etc. Page elements are arranged to create professional layouts and showcase your content quickly. You can also add or remove blocks to create a custom look. |
Content types | Add and manage text, photos, videos, audio, galleries, products, newsletter sign-up buttons, appointments, calendars, menus, forms, maps, links, files, social links, quotes, custom code, and charts to your website. |
Content moderation | Enable or disable comments across all blog pages. Choose the number of comments each post or web page can have from website visitors. You can also flag spam or inappropriate comments and set abuse filters. |
Multiple contributors and access levels | Give contributors selective access to your site, depending on their permissions. Access levels could include administrator, website editor, billing, analytics, scheduling editor, reporting, email campaigns editor, comment moderator, viewer, and store manager. Use a single login to access the admin dashboard and manage multiple websites at once. |
Responsive design preview | Get a real-time preview of how the website will look on different devices, including smartphones and tablets. This allows you to ensure all websites are responsive and adapt to various screen sizes. |
Offline editing | Allow team members to work offline on website content and customization and sync changes when the servers are back online. This is useful for users who may not always have a stable internet connection and are traveling. |
What are the benefits of a mobile website builder app over a desktop version?
Mobile apps have become increasingly popular because they offer several advantages over the desktop version. Here’s why you could consider a mobile app for your website building needs:
Benefits | Description |
|---|---|
On-the-go convenience | Mobile website builder apps allow users to work on their websites from anywhere, providing the convenience of on-the-go editing. This flexibility is especially valuable for users who are frequently away from their desktops. |
Touch-friendly interface | The touch-friendly interfaces of mobile website builders make it easy for users to edit and manipulate elements using gestures, such as double tap, swipe, and pinch. This can enhance the overall user experience, as touch interactions are more intuitive on mobile devices. |
Mobile-specific widgets and modules | Certain widgets or modules, such as click-to-call buttons, location maps, and device orientation-based features, are more relevant on mobile devices. Mobile website builders may offer specialized tools to easily integrate these elements into the design. |
Mobile-specific analytics | Mobile-specific analytics tools are designed to capture data specifically related to mobile devices, such as smartphones and tablets. This allows for more accurate insights into device-specific behaviors and capabilities. |
Frequently asked questions when selecting website builder mobile apps
Consider asking vendors these questions to ensure you pick the right website builder app:
Does the app support responsive design?
Check whether the mobile app supports responsive design, allowing you to create websites that adapt to different screen sizes. This is crucial for ensuring a consistent and user-friendly experience across devices.
Does your mobile app have SEO features?
The mobile app should allow you to use SEO features such as schema markup to provide search engines with additional information about your content and the ability to create mobile sitemaps to ensure search engines crawl and index your mobile content accurately.
What security measures are in place for mobile editing?
Inquire about the security features of the mobile app, such as a two-factor authentication system and an admin dashboard, especially if you plan to edit and manage your website from various locations. Ensure that your data and website content are secure.