Capterra Glossary
Blog
A blog, short for weblog, is an online journal or informational website that displays frequently updated information for public consumption. Blogs often consist of a series of blog posts that appear on a single webpage in reverse chronological order. Businesses use blogs to grab the attention of potential customers over the internet, which helps to boost web traffic to their company website. The act of creating a blog post is referred to as blogging, while the writers that produce blog posts are often referred to as bloggers.
What Small and Midsize Businesses Need to Know About Blog
Small and midsize businesses seeking to enhance their marketing strategy should consider creating a company blog. High quality company blog posts (especially posts that are search engine optimized) often show up on the results page of popular search engines, such as Bing or Google. This increases the chances that potential customers will navigate from the search engine to a company’s website. The best part about this marketing tactic is that it takes minimal resources to implement, making it ideal for organizations with limited marketing budgets.