Capterra Glossary
Channel Integration
Channel integration describes techniques that bring together multiple data points and sources to provide a unified, consolidated view of a customer.
What Small and Midsize Businesses Need to Know About Channel Integration
When done right, channel integration can be help businesses save time and increase efficiency. Consolidating customer information allows both an extremely granular view of individuals and a broad view of overall business trends to yield valuable marketing and sales insights.
Related Terms
- Customer Relationship Management (CRM)
- Go-to-Market (GTM) Strategy
- Customer Information File (CIF)
- Customer Experience
- Best-in-class
- RM (Relationship Manager)
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Customer Experience Management (CXM)
- Best-of-breed
- Business Development Representative (BDR)