Capterra Glossary
CIM (Customer Information Management)
Customer information management (CIM) refers to how businesses manage their customers' data. CIM is a subset of the larger data management concept, which includes various operations such as securing data and mining data for analytics and insights. CIM allows companies to engage better with their customers and provide a personalized experience to them.
What Small and Midsize Businesses Need to Know About CIM (Customer Information Management)
CIM is critical for your small business. If you use the right program for enhancing your CIM, you can gain insight into customer purchasing patterns or behavior. This may enable you to more accurately pitch customers on services they can invest in, thus increasing customer satisfaction and your revenue.
Related Terms
- Customer Relationship Management (CRM)
- Go-to-Market (GTM) Strategy
- Customer Information File (CIF)
- Customer Experience
- Best-in-class
- RM (Relationship Manager)
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Customer Experience Management (CXM)
- Best-of-breed
- Business Development Representative (BDR)