Capterra Glossary
Communication Plan
A communication plan is a comprehensive outline of who should receive certain information, when that information should be delivered, and what communication channels should be used to deliver the information. Businesses often utilize a communication plan to detail the various channels, templates, and schedules that teams are required to use to communicate with key project stakeholders. A typical communication plan should include established goals, key audiences and messaging, outreach details, and a proposed deadline.
What Small and Midsize Businesses Need to Know About Communication Plan
Small and midsize businesses often encourage their teams to develop a communication plan at the start of every new company project. This ensures that each internal and external stakeholder is aware of the various channels of communication they can use to relay information to those involved in the project. Communication plans also help businesses with limited budgets ensure that they are communicating effectively, reducing the risk of wasting time and resources due to lack of communication.