Capterra Glossary
Enterprise Information Management (EIM)
EIM (enterprise information management) involves processing, describing, storing, and governing data assets. Digital tools automate the EIM process. These programs process structured and unstructured data sets from disparate sources and secure that data in a single system. These tools then generate business intelligence metrics for better decision-making. The best EIM tools ensure this data management complies with all data governance frameworks, including legislation such as GDPR and HIPAA.
What Small and Midsize Businesses Need to Know About Enterprise Information Management (EIM)
An SMB can leverage EIM tools to increase visibility into day-to-day operations such as customer service and marketing as it grows its business. Unlike more established businesses, startups, in particular, can generate insights into their customer base so they can fine-tune products and services and increase their chances of success.