Capterra Glossary
Digital Transformation
Digital transformation refers to how organizations use digital technologies. It can mean things such as:
Upgrading IT infrastructure such as outdated legacy systems
Moving data from on-premises hardware to the cloud
Moving services online
Optimizing digital technologies
Investing in new software that simplifies day-to-day business tasks
Creating new digital business models that benefit an organization
Digital transformation can improve almost every aspect of a business, including marketing, field service, customer service, project management, and financial management.
What Small and Midsize Businesses Need to Know About Digital Transformation
More SMBs are investing in digital transformation to streamline resources, enhance data collection, increase sales, engage with customers, improve data compliance, and boost productivity among teams in all departments. Even the smallest businesses can benefit from digital transformation by optimizing customer experiences and automating processes.