Capterra Glossary
Digital Marketing Hub
A digital marketing hub (DMH) is a integrated software solution that merges traditional marketing efforts with customer data from multiple channels. A DMH leverages data from the web, mobile devices, social media, and other channels.
What Small and Midsize Businesses Need to Know About Digital Marketing Hub
Marketers and businesses that use a DMH can take benefit from additional capabilities such as data integration, analysis, and collaboration. This functionality can be used to customize marketing efforts and increase customer conversions.