Capterra Glossary
Marketing Automation
Marketing automation is software that allows marketers to convert various marketing tasks, such as managing customer data and managing marketing campaigns, to automatic processes. The software makes it easier to market products and services to the right people at the right time by segmenting customers into groups based on shared characteristics. Marketing automation also makes it easier to determine the success of marketing campaigns and whether they provide value.
What Small and Midsize Businesses Need to Know About Marketing Automation
Marketing automation helps small businesses stay competitive with larger companies that have more marketing resources than they do. This is largely due to the fact that automation software streamlines marketing tasks, meaning small businesses don't have to hire a lot of marketing staff to connect with customers.