Capterra Glossary
Marketing Resource Management
Marketing resource management operates within the universe of market technology. Specifically, it involves improved management of marketing resources and information. Under the principles of marketing resource management, information, control and access to decision-making are consolidated to meet business needs.
What Small and Midsize Businesses Need to Know About Marketing Resource Management
Access to appropriate information as a small business owner can be difficult. By gaining access to this information under MRM, businesses can make the most appropriate decisions. This must be done in conjunction with other business operations. Examples would include upper management, information technology, sales and more.