Capterra Glossary
Multichannel Campaign Management
Multichannel Campaign Management is a type of marketing that allows businesses to promote their products or services through multiple channels. This includes everything from social media posts, emails, and other forms of digital communication and traditional methods such as print ads in newspapers or magazines' classified sections. Multichannel marketing, often known as cross-channel marketing, allows consumers to complete the desired conversions on whatever medium they are most comfortable with. Giving customers a choice is one of multichannel marketing's most significant benefits.
What Small and Midsize Businesses Need to Know About Multichannel Campaign Management
Multichannel Campaign Management is essential for businesses because it enables them to target different demographics with messages tailored specifically to each group's needs and interests. For example, Lululemon targets yoga and fitness enthusiasts, which is evident in their choice of social media platforms (Instagram and Facebook) and the types of content they post (i.e., yoga poses, fitness routines, etc.). This means they'll increase sales by reaching a targeted audience more effectively.