Capterra Glossary
Vlog (Video Blog)
A video blog, also known as a “vlog,” is a blog in the form of video clips. Vlogs can be instructional videos, travel updates, daily routines, product promotions, and much more. Vlogs can often be found on a companyʻs YouTube channel, TikTok profile, Facebook page, Instagram page, and even their company website. Vlog creation serves as a way for creatives to craft together audio, video, and graphics to generate content for their audience. Vlogs are also used as a form of advertising by businesses to generate revenue. Typically, vlogs create connection between the creator and its audience since the idea of a human being behind a business appeals to the customer. Ultimately, this increases website traffic and supports relationship building among a business and its target audience.
What Small and Midsize Businesses Need to Know About Vlog (Video Blog)
Small and midsize corporations use vlogs as part of their marketing strategy. Vlogs help small businesses establish a connection with their target customer base. In addition to creating relationships with their recurring or potential customers, vlogs spread awareness, peak interest, and ultimately generate revenue for small corporations.