Capterra Glossary
Digital Disruptor
Digital disruptor refers to major technological changes that occur in some industries. These changes alter the trajectory of that industry in a very significant way. This is done via advances in technology, new products, or programming that allow for major changes to occur within an industry. Digital disruptors can be a challenge for many businesses. If you adopt too early, you may find yourself using a product that no one else is familiar with; adopt too late, and your business can suffer.
What Small and Midsize Businesses Need to Know About Digital Disruptor
Digital disruptors can be a real challenge for small businesses that may not have the time or resources to monitor new industry threats. As the market continues to change rapidly, it's more and more critical to dedicate time to stay on top of trends and be aware of digital disruptors to stay ahead of the competition.
Related Terms
- Customer Relationship Management (CRM)
- Go-to-Market (GTM) Strategy
- Customer Information File (CIF)
- Customer Experience
- Best-in-class
- RM (Relationship Manager)
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Customer Experience Management (CXM)
- Best-of-breed
- Business Development Representative (BDR)