Capterra Glossary
Facebook Messenger
Facebook Messenger is an instant messaging platform owned by Meta Platforms, the parent company of Facebook. Facebook Messenger is used to send messages, photos, video, stickers, audio files, money, and other content between users instantaneously. Users must be signed into an active Facebook account to use the Facebook Messenger application.
What Small and Midsize Businesses Need to Know About Facebook Messenger
Small and midsize businesses with an active Facebook page can leverage Facebook Messenger to better connect with their customers. Customers can use Facebook Messenger to contact businesses and inquire about their store hours, product and service offerings, and other business-related inquiries. Facebook Messenger can also help businesses boost brand awareness by recommending relevant products to customers, driving sales.