Capterra Glossary
Marketing Performance Management (MPM)
Marketing performance management (MPM) is technologies and services that allow marketing teams to analyze data, make predictions, identify trends, and optimize marketing programs and campaigns. At the very least, MPM consists of a data repository, analytical software, and business intelligence (BI) tools. However, MPM can also involve role-based access to information and key performance indicators (KPIs) through dashboards, modeling, simulation, visualization, and other techniques.
What Small and Midsize Businesses Need to Know About Marketing Performance Management (MPM)
MPM helps SMBs reach more customers by identifying the right audiences, the most successful marketing techniques, and the most successful campaigns. With access to the data that MPM provides, SMBs can fine-tune their marketing campaigns. They can also allocate their marketing dollars to the most lucrative channels.