Capterra Glossary
Pain Points
A pain point refers to a specific concern, issue, or problem faced by customers or potential customers. Many businesses design their business models around resolving pain points. This ensures efficient costumer resolution for issues. Pain points can be used in marketing by businesses that are actively seeking to address or minimize these issues.
What Small and Midsize Businesses Need to Know About Pain Points
Small businesses can market themselves as being able to relieve and address pain points. In some ways, small businesses are ideally suited for these purposes because they have the ability to be more nimble with their marketing: They can concentrate on specific, targeted relief for their customers. They can also build more personal relationships that larger companies cannot manage. This enables small businesses to better assist their customers via enhanced knowledge of their needs.
Related Terms
- Customer Relationship Management (CRM)
- Go-to-Market (GTM) Strategy
- Customer Information File (CIF)
- Customer Experience
- Best-in-class
- RM (Relationship Manager)
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Customer Experience Management (CXM)
- Best-of-breed
- Business Development Representative (BDR)