Capterra Glossary
Social CRM
Social CRM is a term used to describe the use of social media channels to interact with customers and build relationships. This can include using services like Twitter, Facebook, and LinkedIn to provide customer support or gather feedback. Social CRM allows you to understand your customers' needs better and create products that meet their expectations.
What Small and Midsize Businesses Need to Know About Social CRM
SMBs can benefit from using social CRM as it allows them to connect with their customers more personally. It also helps them track what people say about their company online to respond quickly if there's a problem. By using social CRM, SMBs can build a loyal customer base that will help them grow their business. The data collected by social CRM can also improve marketing efforts and increase sales.
Related Terms
- Customer Relationship Management (CRM)
- Go-to-Market (GTM) Strategy
- Customer Information File (CIF)
- Customer Experience
- Best-in-class
- RM (Relationship Manager)
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Customer Experience Management (CXM)
- Best-of-breed
- Business Development Representative (BDR)