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Brian Westfall
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Brian Westfall is an associate principal analyst at Capterra, covering human resources, with a focus on recruiting, talent management, and employee engagement. Over the past decade, Brian’s research on the intersection of talent and technology has been featured in Bloomberg, Fortune, SHRM, TIME, and The Wall Street Journal. He also led a session - “Become Data-Driven Or Drown: Why Winners and Losers of The Next Recession Will Be Decided By Tech” - at the SHRM Talent Conference & Expo in 2023.

When he isn’t helping small and midsize businesses get the most out of their HR technology, Brian can be found playing with his two corgis or traveling the world.

Published January 9, 2023
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Entering 2023, the dreaded "R" word—recession—is top of mind for companies around the country. In a Capterra survey of 300 HR leaders in the U.S., 72% say their employer has already started preparing for a possible recession, while 24% plan to start preparing soon.*
Published November 30, 2022
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Between ongoing supply chain issues, rapid inflation, rising energy costs, and a highly competitive labor market, small and midsize businesses (SMBs) in the U.S. faced more than their fair share of challenges in 2022. And with a potential recession looming on the horizon, 2023 promises to be more of the same.
Published November 30, 2022
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Every year, Capterra surveys hundreds of small and midsize businesses (SMBs) in the U.S.* to understand how they’re approaching and incorporating the latest technology into their operations. 2022 was no different, and our data this year shows some encouraging news: Despite dealing with high inflation and supply chain challenges, small businesses continue to be aggressive in evolving their tech stack with things like advanced cybersecurity and artificial intelligence (AI) to achieve long-term organizational goals.
Published November 2, 2022
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This year, hybrid companies have struggled to get employees to return to the office on a consistent basis. Perks like free food and pop-up events haven’t been enough to entice workers back on their own. Now, a Capterra survey* reveals that employers aren’t letting lackluster office attendance slide any longer.
Published September 20, 2022
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As companies ease into their post-pandemic work plans, questions around what to do with office spaces loom large. Does the pre-pandemic office work for the talent needs of today? Does it even make sense to have an office in a world where remote work has become ubiquitous?
Published January 2, 2019; Modified September 14, 2022
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If you want to keep your best employees, you need to pay attention to what’s happening in the payroll industry. According to Capterra’s 2022 Company Culture Survey, compensation is the top factor in job satisfaction. Companies that don’t have the ability to raise wages are scrambling for solutions.
Published August 31, 2018; Modified September 6, 2022
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When William Kahn, in a landmark 1990 study for the Academy of Management Journal, introduced the concept of employee engagement—the idea that people who are enthusiastic and passionate about their work and workplace are more effective than those who aren’t—small and midsize businesses (SMBs) didn’t pay much attention.
Published August 16, 2022
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Facing a disruptive labor shortage coupled with the highest inflation in 40 years, companies have had little choice in 2022 but to raise their starting offers to new hires. This “new hire premium” solves at least one problem: filling important job openings. But this solution is also creating a whole new problem, as tenured employees grow frustrated over making less money than new hires with similar skills and experience.
Published June 23, 2022
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Welcome back to part three of our podcast series on building an engaged workforce! If you haven’t already, check out part one and part two.  In today’s episode of Thrive, host Steph Lenk is joined by associate principal HR analyst Brian Westfall and Celina Zisman, owner of Dug Fresh Productions, to talk diversity, equity, and inclusion—DEI for short.
Published June 6, 2022
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From staying on top of the latest COVID protocols to employers going back-and-forth on their hybrid work plans, employees have had to deal with a lot of change at work over the past two years. Now, all that change is taking its toll.
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