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Brian Westfall is an associate principal analyst at Capterra, covering human resources, with a focus on recruiting, talent management, and employee engagement. Over the past decade, Brian’s research on the intersection of talent and technology has been featured in Bloomberg, Fortune, SHRM, TIME, and The Wall Street Journal. He also led a session - “Become Data-Driven Or Drown: Why Winners and Losers of The Next Recession Will Be Decided By Tech” - at the SHRM Talent Conference & Expo in 2023.
When he isn’t helping small and midsize businesses get the most out of their HR technology, Brian can be found playing with his two corgis or traveling the world.
Why Employees Stay at Small Businesses
Published October 1, 2018
Want to learn more about how you can retain your best workers? Check out the companion piece to this article: "Why Employees Quit Their Jobs at Small Businesses."
Employee Experience Strategy: 3 Tips to Steal From Customer Service
Published September 26, 2018
With labor pools dwindling, skilled workers job hopping, and important roles remaining vacant for months at a time, small and midsize businesses (SMBs) can no longer afford to haphazardly throw pay and perks at their talent troubles and hope they go away.
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