/ Page 8 - Articles by Brian Westfall
Brian Westfall is an associate principal analyst at Capterra, covering human resources, with a focus on recruiting, talent management, and employee engagement. Over the past decade, Brian’s research on the intersection of talent and technology has been featured in Bloomberg, Fortune, SHRM, TIME, and The Wall Street Journal. He also led a session - “Become Data-Driven Or Drown: Why Winners and Losers of The Next Recession Will Be Decided By Tech” - at the SHRM Talent Conference & Expo in 2023.
When he isn’t helping small and midsize businesses get the most out of their HR technology, Brian can be found playing with his two corgis or traveling the world.
Why Every Business Needs Connector Managers
Published June 13, 2019
How important are managers to the ultimate success of your business? Reader, let me count the ways: Every HR department needs to figure out how to hire and develop good managers, or risk watching their best workers walk out the front door.
How Software Can Help You Hire for Cultural Fit
Published May 22, 2019
What factor do job seekers value in their next job more than any other, besides salary? Cultural fit. What did an oft- and still-cited meta-analysis find contributes to higher job satisfaction, job performance, and employee retention? Cultural fit.
3 Ways HR Tech Can Improve Diversity & Inclusion in the Workplace
Published May 8, 2019
It's no secret that diversity and inclusion (D&I) is on the mind these days. In fact, it's more than just on the mind. According to a 2017 survey by PwC, 87% of business leaders say D&I is a stated value or priority for their organization.
Recruiters Beware: AI Can Discriminate Too
Published April 10, 2019
In 2014, Amazon wanted to solve the problem of ranking job candidates once and for all. Their solution was a new tool—powered by machine learning and artificial intelligence (AI)—that would take all of the guesswork and human biases out of finding the best candidate for a given position. Feed the tool a hundred resumes, and it would automatically score each of them on a scale of one to five stars.
Let Your HR Department Goals Guide Your Next HR Tech Investment
Published March 27, 2019
For any HR department, the transition from paper files and spreadsheets to an actual, honest-to-God, core HR system or HRIS is a joyous affair. No more missing paperwork! No more late payroll runs! No more things falling through the cracks!
It's Time for Small Businesses to Take Charge of Upskilling Their Workforce
Published March 6, 2019
If there's one thing that employers and employees can agree on, it's that everyone wins when workers “upskill," or develop new skills to apply to their job. Employees get the continuous training they desire, and employers benefit from having a more proficient workforce.
5 Unique Onboarding Ideas to Steal for Your Small Business
Published February 13, 2019
A new employee's first 90 days are critical to their ultimate success at your small business. If those first days are memorable and engaging, your odds of ending up with a highly committed top performer increase dramatically. On the other hand, if those first days are stressful, tedious, or defined by mountains of paperwork, your new hires will struggle to acclimate to their role. If the problem persists, they'll leave for a better opportunity.
How to Build a Company Culture to Compete Against Big Brands for Talent
Published February 6, 2019
You may not realize it, but your small business is currently competing with Amazon, Apple, and every other recognizable brand in the United States. You're not competing with those behemoths for market share or revenue, though. You're competing for talent.
5 Best People-Manager Skills to Develop at Your Small Business
Published January 23, 2019
Small businesses across the country are pulling out all the stops to provide a great employee experience that helps them retain their best workers. Yet, all these efforts will be for naught if small businesses fail to address the factor that negatively affects employees on a day-to-day basis more than any other: bad managers.
How to Execute the Perfect 90-Day New Hire Onboarding Process
Published January 16, 2019
According to a recent survey by Jobvite, 30% of new hires will leave a job within their first 90 days. That means for every ten people you manage to find, recruit, and hire to your small business, three will be gone before the season even changes. You'll then have to spend an average of $4,000 and 24 days to replace each one of them.
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