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Brian Westfall
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Brian Westfall is an associate principal analyst at Capterra, covering human resources, with a focus on recruiting, talent management, and employee engagement. Over the past decade, Brian’s research on the intersection of talent and technology has been featured in Bloomberg, Fortune, SHRM, TIME, and The Wall Street Journal. He also led a session - “Become Data-Driven Or Drown: Why Winners and Losers of The Next Recession Will Be Decided By Tech” - at the SHRM Talent Conference & Expo in 2023.

When he isn’t helping small and midsize businesses get the most out of their HR technology, Brian can be found playing with his two corgis or traveling the world.

Published February 24, 2021
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Whether you’re a newcomer to the HR profession or a seasoned veteran with years of experience, the right HR certification can be the exact thing you need to refine your skill set and advance your career.
Published February 12, 2021
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About once a decade, something happens that shakes up the status quo of the U.S. workforce. The Great Recession in 2008 led to what we now know as the “gig economy.” More recently, the 2010s saw businesses having to adapt to a new generation of workers: Generation Z.
Published January 6, 2021
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When it's time to purchase software for your small business, the path to success seems crystal clear: Identify a problem, then find software that best solves that problem within your budget. Under these simple circumstances, every software purchase should be a winner, right?
Published November 10, 2020
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HR as we know it is constantly changing and evolving—so much so that it is incredibly difficult to keep track of every new trend that emerges. But if you look at the big picture of what’s been happening over the past decade, one major phenomenon emerges:
Published August 19, 2020
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Educators are used to dealing with the unexpected every day. That being said, even the most experienced teachers and administrators couldn’t have predicted at the beginning of 2020 that a pandemic would shut down schools, force students home, and leave everyone scrambling for solutions.
Published March 13, 2020
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The workplace is no longer just one office or location. Whether it’s due to sudden concerns about spreading viruses or broad trends like rising transportation and real estate costs—as well improved technology and web conferencing software that breaks down barriers—more and more employees are working remotely. Globally, more than half of employees work outside of their employer’s primary offices at least 2.5 days per week, making flexible working the new normal.
Published March 13, 2020
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At the start of 2020, every business made ambitious plans for the year. Two months later, the new coronavirus, COVID-19, has plans of its own. As this highly infectious disease continues to spread, and with no certain end to this pandemic in sight, HR departments around the world have the impossible task of balancing workforce safety concerns with maintaining business as usual. And they need to act fast—HR leaders can’t wait for a crisis to develop to start responding.
Published February 26, 2020
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HR is not wasting any time when it comes to investing in artificial intelligence (AI) applications that improve the employee experience. In a 2019 survey, 55% of chief human resource officers (CHROs) said they are already using AI or doing an AI pilot (full research available to Gartner clients). Even small businesses are getting in on the AI action.
Published February 19, 2020
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Once confined to the realms of science fiction, artificial intelligence (AI) has not only become a reality for recruiters, but a crucial tool in sourcing diverse candidates, making hiring decisions, and improving the candidate experience. Sixty-three percent of talent acquisition professionals say AI has already changed the way recruiting is done in their organization.
Published February 17, 2020
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Enterprises have already realized how beneficial artificial intelligence (AI) can be to HR processes and strategy. Some 88% of businesses globally have used AI in some way for HR, to automate tedious tasks such as resume scanning or to uncover data-driven talent insights they couldn’t have found otherwise. AI is also increasingly found in the HR systems that businesses are already using.
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