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Brian Westfall
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Brian Westfall is an associate principal analyst at Capterra, covering human resources, with a focus on recruiting, talent management, and employee engagement. Over the past decade, Brian’s research on the intersection of talent and technology has been featured in Bloomberg, Fortune, SHRM, TIME, and The Wall Street Journal. He also led a session - “Become Data-Driven Or Drown: Why Winners and Losers of The Next Recession Will Be Decided By Tech” - at the SHRM Talent Conference & Expo in 2023.

When he isn’t helping small and midsize businesses get the most out of their HR technology, Brian can be found playing with his two corgis or traveling the world.

Published January 7, 2019
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When it comes to employee wellness programs, the benefits for small and midsize businesses (SMBs) are clear. Employees who participate in wellness programs are happier, healthier, and more productive. For every dollar that companies invest in employee wellness, they get $1.50 to $3 back in the form of lower healthcare costs and higher retention rates.
Published December 12, 2018
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Small and midsize businesses (SMBs) have a lot of tough decisions to make when it comes to the technologies they choose to invest in now, the ones they put a pin in for later, and the ones they forego entirely, as we discuss in "HR Technology Strategy: What Small Business Leaders Need to Know for 2019."
Published December 6, 2018
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Running a successful small or midsize business (SMB) requires making the right choices on an endless road of branching paths. Which goals should you prioritize, and which ones should you set aside? Which potential customers should you target, and which ones should you ignore?
Published November 28, 2018
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As smartphone internet usage has skyrocketed past that of every other device, the mobile learning experience has shifted from an afterthought to a critical focus for training programs at small and midsize businesses (SMBs).
Published November 15, 2018
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For half a century, the open office concept has been touted as the be-all and end-all of workplace design to promote collaboration, increase productivity, and retain top talent.
Published November 12, 2018
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When comparing the hundreds of different learning management system (LMS) options out there for your small or midsize business (SMB), you have to consider a ton of factors: cost, integrations, reporting, customer support. The list goes on and on.
Published October 18, 2018
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Imagine a world in which new hires can practice running through chaotic Black Friday scenarios without interacting with actual customers and potentially harming your brand. Or imagine a world where a new employee in your warehouse can practice operating a forklift without the risk of damaging property or causing injury.
Published October 10, 2018
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If you're a small or midsize business (SMB) that does annual performance reviews, I have some terrible news. I don't want to beat out around the bush, so I'll just say it.
Published October 5, 2018
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Budgeting season is here—how much have you allotted for employee training? That's the big question, isn't it? As the head of HR for a small or midsize business (SMB), you already know that employee training needs a ton of financial support.
Published October 4, 2018
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Want to learn more about how you can retain your best workers? Check out the companion piece to this article: “Why Employees Stay at Small Businesses"
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