With artificial intelligence (AI) reshaping marketing strategies, 83% of marketers have already adopted AI-enabled marketing tools to boost efficiency and improve productivity.* AI-enabled marketing tools, also commonly referred to as just “AI marketing tools,” can automate complex work using predictive modeling, machine learning (ML), natural language processing (NLP), and generative AI models.
These tools can create original content, optimize content for search engines, and suggest actionable insights to improve interaction with customers. Additional features for these tools include behavior analytics, personalization, campaign management, email marketing, and SEO management.
With generative AI, GPT 3, and GPT 4 terminologies currently dominating the headlines in the marketing and tech world, you need to find an AI tool that is realistically helpful now and in the future.
Our research team identified key types of marketing software, then explored the AI capabilities of the highest-rated products. We observed that the tools with the most robust AI capabilities fell into the following categories:
Email marketing
Search engine optimization (SEO)
Social media marketing (SMM)
We narrowed our list to the top six products based on verified user reviews. Read more about our methodology here.
Best email marketing tools with AI capabilities
1. MailerLite
MailerLite email marketing tool offers a GPT-enabled AI writing assistant to create compelling email campaigns. This AI tool identifies the most relevant content for your target audience while removing text phrases and words more likely to land in the spam inbox. Select the content's tone, topic, and word count, and enter keywords to get the most accurate results.
What are the AI capabilities of MailerLite?Our research team identified these capabilities from vendor websites (as of August 3, 2023) based on their analysis of what users find valuable in or expect from AI-enabled marketing software. This list is not exhaustive. For additional capabilities, refer to the vendor's website.
A/B testing: MailerLite uses GPT models to generate multiple variations of a single email’s content. These are based on user behavior and real-time preference analysis, enabling personalized content variations for different audience segments.
Grammatical error detection: The GPT-enabled error detection system is trained on a specific dataset that includes correct and incorrect sentences to identify patterns. It does not just look for individual errors but considers the context of the text in question to identify errors and suggest corrections or alternate phrases.
Subject line generator: The tool analyzes historical open rates and engagement rates using GPT technology for sentiment analysis, keyword extraction, and length optimization. It then generates the most relevant and accurate email subject lines.
Why consider MailerLite’s AI capabilities?
If you want to speed up email content creation while increasing engagement, consider MailerLite AI email marketing tool. The tool can assist you in reducing the efforts and errors of manual content creation and testing for different audience segments with improved effectiveness.
Customer support: MailerLite offers video tutorials and how-to articles to help users explore its functionality.
To present the most up-to-date information, the product information below shows the latest real-time ratings, which may differ from the ratings values at the time this report's analysis was conducted, since new reviews may have been left in the meantime.
Trial/Free Version
- Free Trial
- Free Version
Starting price
Device compatibility
2. UseINBOX
UseINBOX is an email marketing tool that enables newsletter creation using GPT algorithms. You have to enter specific keywords related to your topic. Then, using GPT, the tool analyzes past patterns in successful email campaigns, understands audience preferences, and generates content tailored to your requirements.
What are the AI capabilities of UseINBOX?Our research team identified these capabilities from vendor websites (as of August 3, 2023) based on their analysis of what users find valuable in or expect from AI-enabled marketing software. This list is not exhaustive. For additional capabilities, refer to the vendor's website.
Newsletter creator: INBOXBrush tool uses GPT’s language model to analyze user sentiment and extract keywords for generating relevant images, subject lines, and headers for newsletters. The feature also offers AI-generated newsletter templates to customize for specific campaigns and target audiences.
Instant email deliverability: INBOXNotify tracks and analyzes past email campaigns for delivery patterns, optimal send times, and user engagement behavior. Based on the analysis, it provides insights to optimize the target audience and personalize communication. GPT capabilities also suggest the best time to send emails to different audiences.
Why consider UseINBOX’s AI capabilities?
If you are facing email delivery challenges, including filtering, authentication, and spamming, UseINBOX can help you hone your messaging for better open rates. Not only does it help create compelling email content with images, headers, and subject lines but also suggests relevant audience segments and the prime time to send emails. All to improve open and click-through rates and enhance business revenue.
Customer support: UseINBOX offers chat support to help users with implementation and troubleshooting.
To present the most up-to-date information, the product information below shows the latest real-time ratings, which may differ from the ratings values at the time this report's analysis was conducted, since new reviews may have been left in the meantime.
Trial/Free Version
- Free Trial
- Free Version
Starting price
Device compatibility
What are the benefits of using email marketing tools with AI capabilities?
Speeds up content creation: AI-enabled email marketing tools automate various stages of content creation. These tools gather and analyze data from websites, PDFs, and other online resources to create textual content, images, and videos based on your entered keywords. This speeds up the creation while reducing the errors and delays of manual search, writing, and editing.
Reduces email spamming: AI-powered spam filters analyze content for spammy characteristics, such as excessive capital letters, misleading subject lines, or suspicious URLs. These tools also examine recipient behavior and interaction patterns to identify genuine emails from spammers. This understanding helps AI filters to detect anomalies and flag spammy content.
Automates audience segmentation: Email marketing tools with AI-enabled audience segmentation gather data from website interactions, email engagement, customer surveys, and purchase history. This leads to more accurate results in a lesser time when compared to manual research and segmentation. Moreover, AI enables real-time audience analysis, allowing for dynamic and latest segmentation patterns.
/ Pro tip
Map out your marketing goals and identity specific areas within your strategy where AI can prove beneficial. Are you aiming to improve customer engagement, enhance lead generation, optimize content delivery, or something else? Getting clarity on these helps focus on finding a tool that aligns with your priorities.
Best SEO tools with AI capabilities
3. Scalenut
Scalenut SEO tool offers AI capabilities powered by GPT 3 models to create and optimize content for search engines. The tool generates content based on your topic, optimizes it for high search volume keywords, tracks performance, and provides insights to improve. The tool offers over 40 copywriting templates for you to optimize or create new ones from scratch using the AI writing assistant.
What are the AI capabilities of Scalenut?Our research team identified these capabilities from vendor websites (as of August 3, 2023) based on their analysis of what users find valuable in or expect from AI-enabled marketing software. This list is not exhaustive. For additional capabilities, refer to the vendor's website.
SEO optimization: The ‘cruise mode’ of Scalenut uses GPT to create and optimize content. The AI models identify relevant keywords with high search volumes and low competition to include in the content’s recommended keyword density.
Keyword planning: The tool uses GPT language models to analyze search intent for queries (informational, navigational, or transactional), user behavior, and competitor websites to identify trending keywords and phrases relevant to the selected topic.
AI writing browser extension: A Chrome extension that provides access to all AI tools for online documents, emails, social media, and any content creation platform. It also offers a range of templates (ad copies, social media posts, emails, etc.) to select from instead of creating afresh.
Why consider Scalenut’s AI capabilities?
Marketing managers looking to drive organic traffic on their campaigns, website, blogs, and other online content, consider Scalenuts AI-powered SEO capabilities. With this tool, you can take care of your entire SEO content lifecycle without switching between different platforms.
Customer support: Scalenut offers chat support, social media community, and a knowledge base to help uses with the tool functionality, implementation, and troubleshooting.
To present the most up-to-date information, the product information below shows the latest real-time ratings, which may differ from the ratings values at the time this report's analysis was conducted, since new reviews may have been left in the meantime.
Trial/Free Version
- Free Trial
- Free Version
Starting price
Device compatibility
Ready to hire an artificial intelligence company for your business needs? Browse our list of companies in the following areas:
4. Screpy
Screpy is an AI-based SEO and website monitoring tool that tracks performance and SEO optimization. You can use the tool to monitor page speed, receive real-time downtime alerts, conduct SEO audits, track and identify high-ranking keywords, and check W3C validation. All metrics are available for analysis on a unified analytics dashboard.
What are the AI capabilities of Screpy?Our research team identified these capabilities from vendor websites (as of August 3, 2023) based on their analysis of what users find valuable in or expect from AI-enabled marketing software. This list is not exhaustive. For additional capabilities, refer to the vendor's website.
Customized on-page SEO reports: Screpy uses AI to scan a website for SEO-related errors, including broken links, slow site speed, duplicate content, no mobile optimization, outdated content, etc. All the errors and their scores are listed in a task format to address them individually. This AI tool also analyzes competitor pages that rank above on SERP and provides steps to improve.
Uptime monitoring: AI-driven uptime monitoring uses historical data to identify patterns and detect anomalies in the current website downtime. Further, it can also predict future downtime and performance issues based on the analyses. Real-time alerts are sent via email when a website crashes, along with potential issues and resolutions to take on-time actions.
Why consider Screpy’s AI capabilities?
If you are looking for comprehensive website analysis and optimization tools, consider Screpy. The tool offers a suite solution for many SEO problems, from automated analysis to step-by-step improvement measures. Its AI-driven features make it suitable for marketing managers with little to no technical SEO expertise.
Customer support: Screpy offers how-to articles and FAQs to help users with the tool implementation and troubleshooting.
To present the most up-to-date information, the product information below shows the latest real-time ratings, which may differ from the ratings values at the time this report's analysis was conducted, since new reviews may have been left in the meantime.
Trial/Free Version
- Free Trial
- Free Version
Starting price
Device compatibility
What are the benefits of using SEO tools with AI capabilities?
Provides dynamic SEO strategies: AI-enabled SEO tools automatically monitor your business website and competition for issues and ranking at your set intervals (daily, weekly, monthly, etc.). This enables them to provide improvement opportunities based on the latest changes in load time, content, and search engine rank. Plus, these tools also remain adaptive to changing search engine algorithms and user behavior for precise optimization.
Improves data analysis: Website monitoring and analysis involves a never-ending influx of data. Manually analyzing this data costs you time and money and can also negatively affect your online presence if you miss an error. Automated and dynamic data analysis leads to more timely and accurate suggestions.
Alerts on issues in real-time: SEO tools with AI capabilities continuously monitor website performance for traffic, keywords, backlinks, load time, and technical issues. When an issue is detected, the tool prioritizes its severity based on the potential website impact and alerts the administrators via email. These emails often include detailed insights and explanations about the issue, helping you understand the root cause and identify potential solutions.
/ Pro tip
Evaluate the data security measures taken by the AI-enabled marketing tools. As these platforms are trained on user-entered prompts, you must check if your business data is secured by looking for access control and authentication, anonymization (removing personally identifiable information), and data minimization (collecting limited data for training).
Best social media marketing tools with AI capabilities
5. FeedHive
FeedHive social media management tool uses a combination of GPT-3.5 and GPT-4 models to create, schedule, and publish engaging content that reaches your target audience. The tool uses AI to suggest relevant hashtags, upcycle your best posts, and generate new content ideas. FeedHive also provides detailed analytics on your social media performance, so you can track your progress and see what's working. You can select from over 3000 AI-generated social media post templates and personalize them to your preferences.
What are the AI capabilities of FeedHive?Our research team identified these capabilities from vendor websites (as of August 3, 2023) based on their analysis of what users find valuable in or expect from AI-enabled marketing software. This list is not exhaustive. For additional capabilities, refer to the vendor's website.
Hashtag generation: The tool considers post content, the most used hashtags by the audience, and other trending hashtags to generate suggestions for new posts.
Post upcycling: The tool uses AI capabilities to analyze past posts and identify the high performers. Based on the analysis, it suggests recycling underperforming campaigns with new content to boost performance.
Performance prediction: The tool analyzes a post's content and predicts its quality and virality, considering the target demographics, keyword search intent, user behavior, and previous engagement on similar posts. Its AI abilities help find the best time to post on multiple platforms based on user activity.
Why consider Feedhive’s AI capabilities?
Digital marketing managers looking to improve brand awareness and reputation management should consider FeedHive. The tool’s AI capabilities provide a complete social media management solution to create, optimize, and publish eye-catchy content that brings high engagement.
Customer support: FeedHive offers a social media community along with user guide, email, FAQs, online form and chat support to help users with the tool functionality, implementation, and troubleshooting.
To present the most up-to-date information, the product information below shows the latest real-time ratings, which may differ from the ratings values at the time this report's analysis was conducted, since new reviews may have been left in the meantime.
Trial/Free Version
- Free Trial
- Free Version
Starting price
Device compatibility
6. Ocoya
Ocoya is a social media marketing tool with AI capabilities to create social media campaigns with copies, creatives, captions, and hashtags that draw maximum engagement, leading to a higher conversion rate. Also, the tool continuously monitors your campaigns to provide improvement suggestions. You can select from over 50 image and video templates to optimize for your marketing requirements and start posting.
What are the AI capabilities of Ocoya?Our research team identified these capabilities from vendor websites (as of August 3, 2023) based on their analysis of what users find valuable in or expect from AI-enabled marketing software. This list is not exhaustive. For additional capabilities, refer to the vendor's website.
Product announcements: The tool analyzes customer feedback, reviews, and social media responses using AI to understand the sentiment surrounding a product. This analysis helps shape the tone and messaging of the product announcement for specific target audiences.
Image generation: The tool’s AI models are trained on a vast dataset of images, a reference for understanding the features and styles of different shapes, objects, and textures. These images can be customized to specific campaigns using keywords and phrases such as ‘freelancer’ or ‘freelancer on vacation.’
Multilingual copy suggestions: Using AI, the tool provides post-content suggestions in over 28 languages to personalize for your target audience. The feature allows generating over 50 variations of a single copy based on the entered prompts.
Why consider Ocoya’s AI capabilities?
Besides generating textual posts, captions, and hashtags, Ocoya can help you generate images and videos for your digital marketing campaigns. This makes it a well-rounded copy and creative solution to aid your brand promotions on multiple social media platforms. You can also generate and explore multiple copy variations in 28 languages, enhancing post-personalization and increasing reach.
Customer support: Ocoya offers how-to articles, demo tours, social media community, FAQs, and chat support to help users with the implementation, and troubleshooting.
To present the most up-to-date information, the product information below shows the latest real-time ratings, which may differ from the ratings values at the time this report's analysis was conducted, since new reviews may have been left in the meantime.
Trial/Free Version
- Free Trial
- Free Version
Starting price
Device compatibility
What are the benefits of using social media marketing tools with AI capabilities?
Creates dynamic customer segments: AI capabilities of social media marketing tools gather and analyze customer data from social media platforms, websites, email campaigns, and various other sources for their demographics, online behavior, and brand interactions. Once created, these segments are continuously updated based on the changing trends, providing an updated and relevant target audience.
Enhances post-personalization: The tracked user data is used to suggest relevant post-optimization suggestions. Furthermore, this data is vital in providing audiences personalized posts and product recommendations. This personalization provides relatable social media content that compels the audiences to take the desired action.
Analyzes customer sentiments for increased satisfaction: Social media marketing tools use AI to track and analyze user sentiment through posts, comments, and hashtags. Some of these tools also analyze the support team’s conversation with customers on social media—all to understand their positive and negative sentiments. This analysis assists you in addressing their queries on time and keeping up with their changing product and service needs.
/ Pro tip
Consider the scalability of the selected AI-enabled marketing tool for the number of users, supported platforms, and types of marketing efforts. The tool’s AI capabilities should be aligned with your current and future marketing needs.
How much does AI-enabled marketing software cost?
Marketing software offering AI capabilities can cost as low as $5 or up to $299+ per month, depending on various factors—AI features, number of users, AI templates, and priority support. Most AI-enabled marketing solutions typically include the following pricing plans:
Free trial: No-cost trial plans for 7-30 days, giving users access to an AI-based writing assistant, performance predictor, image generator, caption, hashtag generator, etc. This is ideal for users wanting to try certain features before investing.
Free version: Most free software plans offer basic AI features, such as an AI-based image library and newsletter creator. Some vendors also offer free credits, ranging from 100 to 2500, to use AI capabilities. Ideal for small businesses or individuals on a budget.
Entry-level: Plans start from $5 per month and offer limited features, including AI-based content generation, image and video templates, and keyword research.
Mid-tier: Ranges from $15 per month to $179 per month and offers advanced AI features such as an HTML newsletter editor, image and video generator, language translation, multiple email triggers, and performance analytics.
High-end: Plans go up to $299 per month and unlimited access to all entry and mid-level AI features with priority support.
Hidden costs associated with AI-enabled marketing software
Besides the software license itself, there may be additional costs associated with AI-enabled marketing software. These may include:
Data migration: Transitioning from an existing marketing tool to an AI-enabled one might require help from the software support team for an extra cost.
Training: Training employees to use AI-enabled software might require additional time and resources.
Data storage and security: Storing sensitive marketing data might require additional storage space or enhanced security features, leading to increased costs.
Frequently asked questions when selecting AI-enabled marketing software
Here are some common questions to ask software vendors when finding the best AI-enabled tool for your marketing team.
What AI-driven analytics and insights are provided?
Understand the marketing solution’s AI capabilities in analyzing customer behavior, trends, and campaign performance to get dynamic insights into your business’s ability to serve customers. You can use this data to optimize your marketing strategy and make data-driven decisions. Also, inquiring about such features will help you assess the software's potential to provide real-time insights that lead to informed decisions.
What AI features are available for different marketing efforts?
Assess the AI marketing software for its capabilities to support different marketing initiatives. These include social media marketing, email marketing, marketing automation, and SEO. You may only find some of these capabilities in a single AI-based solution. Therefore, it is important to assess the software for the marketing initiatives your business requires to meet its automation needs and objectives.
How is AI-driven content optimized?
Some AI marketing software auto-generates email, blog, and post content for users. However, you must ensure this content is optimized for the right keywords and topic and free from spelling and grammatical errors. Also, remember that auto-generated content needs to be free of any words and phrases penalized by search engines due to generative AI or plagiarism.
Does the vendor provide online support and training to understand the AI capabilities?
AI may be familiar to many; however, tools with generative AI capabilities can be slightly complicated to understand. This is because of the numerous shortcuts such tools use to speed up tasks. To enhance the usability of your selected AI marketing tool, you can just look for the vendor's online training material (videos, blogs, webinars, etc.) to understand the software user interface.