Managing tasks and timelines along with interdepartmental and external dependencies can often pose a hurdle in your marketing plans. If you’re a marketing professional struggling to simplify processes, a project management tool can help you.
The tool enables marketing managers and other industry professionals to break down projects into tasks, assign them to members, track progress, and assess task dependency. But, how to identify the best marketing project management tool to fulfill your marketing requirements?
To help you make the right choice, this article highlights, in alphabetic order, the five top-rated project management software for marketing professionals based on user reviews. For each product, we include overall user ratings along with the highest-rated parameter, review excerpts from industry professionals, and product pricing. Read more.
1. Adobe Workfront
Trial/Free Version
- Free Trial
- Free Version
Highest-rated parameter
Commonly used by
Starting price
Device compatibility
Here are some review excerpts from marketing and advertising professionals who have used Adobe Workfront for project management:
"The biggest plus is how easy it is to communicate with clients, sales reps, and the graphics department. It makes work-life run easier."
"Comprehensive feature set: Adobe Workfront offers a comprehensive set of features, including project management, resource management, task management, collaboration tools, and reporting. Customizable workflows: Users can create custom workflows that suit their specific needs, making it easy to automate processes and save time. Integration with other tools: Adobe Workfront integrates with other Adobe tools such as Adobe Creative Cloud and Adobe Experience Cloud, as well as other third-party applications, allowing users to streamline their workflows. Good customer support: Adobe Workfront offers good customer support, with a range of resources available, including a knowledge base, training videos, and email support."
"Overall it's an easy-to-use, online tool that can be used in house or with clients to work on projects."
Read all Adobe Workfront reviews here.
2. Agiled
Trial/Free Version
- Free Trial
- Free Version
Highest-rated parameter
Commonly used by
Starting price
Device compatibility
Here are some review excerpts from marketing and advertising professionals who have used Agiled for project management:
"LOVE IT! The workflows enable me to keep a tab on how projects are running and the CRM means I can have my main prospecting and client pipelines all in one place. I'm looking forward to switching out my meeting scheduling software and integrating it all in Agiled. The main benefit is time saved in logging into one platform, from which to run my business."
"It's user-friendly, and provides a comprehensive all-in-one solution for managing all of your business activities. Other competitors don't go as deep as Agiled does. I am impressed by the breadth of Agiled's many features and abilities. My business will benefit in several ways from using it. You may manage your clients, jobs, bills, and items all from one spot with Agiled. I am happy to use the SAAS and look forward to new features and improvements in the future."
"I'm terrible at delegating but our business is growing too fast and tasks NEED to get on other teammates' to-do lists, this is helping. Also, clients being able to access their files, see project status, and submit tickets in one place is a great solution. I'm looking forward to setting up products and client subscriptions."
3. Airtable
Trial/Free Version
- Free Trial
- Free Version
Highest-rated parameter
Commonly used by
Starting price
Device compatibility
Here are some review excerpts from marketing and advertising professionals who have used Airtable for project management:
"Airtable is a simple project management tool that's easy to configure and use. I love editing the layout and making it my own, so it can fit any project, no matter how big or small. Plus, with its clean interface, you always know what's on your plate."
"I love this app and use it for all of my client work. From content brainstorming to content management to swipe files, it's a dream come true for this digital marketer!"
"I really love that Airtable helps me properly group my leads accordingly and makes my work more professional and organized. I also like the fact that it has most features I need for my sales campaign and I can easily automate my workflow, it really brings easy to my work."
Read all Airtable reviews here.
4. Asana
Trial/Free Version
- Free Trial
- Free Version
Highest-rated parameter
Commonly used by
Starting price
Device compatibility
Here are some review excerpts from marketing and advertising professionals who have used Asana for project management:
"I really like how simple it is to start using. Very intuitive, easy to ramp up team members/collaborators. From simple task lists to project planning, Asana is a great tool for organizing all of the information you need without holding it all in your head."
"Asana is an easy to use tool, very comprehensive and good looking.The way on how you can set up teams, projects and inviting clients is great for projects management and keeping the client up to date with the progress made."
"- very easy to set up multiple clients/projects - clean layout and intuitive - love the ability to create dependencies within tasks/projects - great feature to add multiple collaborators to a single task."
5. ClickUp
Trial/Free Version
- Free Trial
- Free Version
Highest-rated parameter
Commonly used by
Starting price
Device compatibility
Here are some review excerpts from marketing and advertising professionals who have used ClickUp for project management:
"Overall I'm very satisfied: it took some time to get used to it (and I'm aware I am taking advantage of only a minimum part of all the features it has) but now ClickUp is really speeding up my work. I like a lot the ability to have multiple views (lists, kanban, mindmap, calendar and more) and apply them to different projects as built-in templates. A great plus is you can suggest new features or improvement (or vote what other peoples suggested) and the team promptly work on them."
"My crew is organised and on target thanks to the excellent task management software ClickUp. I adore being able to design unique tasks and subtasks, as well as working together with my team on each task. As I can create places for each team member and assign duties accordingly, ClickUp has also been a terrific tool for keeping my team organised. In conclusion, I heartily endorse ClickUp to anyone searching for a superb work management programme."
"It is great how easy the migration process was when we moved to ClickUp. The platform works for every project scenario you need: clients, personal tasks, projects, you name it. If offers a good amount of tools to keep tracking of everything a project involves. "
Read all ClickUp reviews here.
What features do project management software for marketing offer?
The core features of a marketing project management software are:
Collaboration tools: | Enable marketing teams and stakeholders to share information and work together on projects. Project management tools offer various features, such as document sharing, instant messaging, commenting, and notifications to facilitate team communication and collaboration. |
Reporting/project tracking: | Generate comprehensive reports to gain project insight, including details about project progress, key metrics, and performance. The feature enables tracking and visualization of project progress, including a snapshot of the ongoing activities, completed tasks, and upcoming milestones. |
Task management: | Plan, organize, and track tasks associated with your project. The feature typically provides for task creation, assignment, categorization, organization, and prioritization. It also helps in defining task dependency. |
All products listed in this report include the features mentioned above. Besides these core features, marketing project management software tends to commonly offer:
Billing and invoicing
Budget management
Client portal
Cost-to-completion tracking
Customizable templates
File sharing
Gantt chart/timeline view
Idea management
Kanban Board
Percent-complete tracking
Project planning/scheduling
Resource management
Time and expense tracking
How to choose the right project management software for marketing
Price isn't the only factor you need to keep in mind when selecting the best project management software. Here are some other important considerations that will help you find the best project management software for your marketing needs.
Understand your marketing-specific requirements: As a marketing professional, you might need a project management solution to improve efficiency and save time in task and project organization, collaboration, and performance measurement. Consider essential features, such as file sharing, task lists, version control, and real-time messaging options to execute and track your marketing projects effectively.
Consider different project views: The top project management software offers multiple project views to enable digital marketing managers to visualize project data in different ways. Consider a project management tool that offers numerous views, such as calendar, Kanban board, list, Gantt chart, and unified dashboard views for enhanced visibility.
Look for time tracking feature: A project management solution with a time tracking feature allows marketing professionals to measure and record the time spent on various activities associated with their projects. It also provides them visibility into how team members allocate their time across tasks so that they can better assess workload distribution, identify potentially overburdened members, and set realistic expectations for projects and clients.
Common questions to ask software vendors before purchase
As a small business owner, there are some common questions you can ask vendors when assessing top project management software options for your marketing and advertising teams:
Does the software offer version control capabilities?
Marketing projects often involve sharing and reviewing files, including copy documents and multimedia content. Consider a project management tool with version control capabilities that can help project managers access and collaborate with the digital marketing team on the latest file versions. The feature may typically include file versioning, change tracking, and roll back capabilities.
Does the software offer campaign and content management features?
Project managers in marketing often have to work on multiple marketing campaigns and content projects simultaneously. Select a project management app that allows professionals to plan and organize campaigns, track campaign schedules, maintain content calendars, automate content creation, and store creative assets, such as images, videos, and documents in a centralized repository.
What are the available integration options?
Select a project management app that necessarily integrates with common tools used in marketing to facilitate seamless data sharing across platforms. These may include social media management, content management, customer relationship, and data analytics solutions.