Compare pricing for top-rated SEO software tools with the highest value-for-money and functionality ratings.
We hear from software buyers time and again that price and functionality are two of their top considerations when investing in search engine optimization (SEO) software. Budget is a consideration for most businesses, but affordability alone doesn't make a product valuable—it must also offer the required functionality.
SEO software helps businesses optimize their websites and digital content to enhance their online presence and visibility on the search engine results page (SERP). It helps identify trending keywords, analyze competitor data, track keyword performance metrics over time, and generate reports to evaluate the effectiveness of SEO campaigns. SEO software pricing can range from $2 to over $2,000 per month. Read the buyers guide to further understand the software benefits, considerations when buying this type of tool, and more.
Below, we’ve ranked the top SEO software products based on user reviews: those with the highest ratings for both value for money and functionality. We’ve also included the starting price and functionality details for each product.
SEO software with the highest value-for-money and functionality ratings
The graph below shows SEO tools that offer the best value for money and functionality according to user ratings. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).
Note: While products in the top-right zone of the graph rank higher in terms of both functionality and value-for-money ratings, all products in this graph are top-rated SEO software solutions.
Price comparison for top-rated SEO software
The cost of SEO software may vary based on the number of keywords daily tracked, features, or other factors, and comparing pricing for multiple products can be time-consuming. We’ve created a table to highlight how different SEO tools stack up against each other in terms of starting price, free trial, and freemium versions—allowing you to compare these products side by side.
From the products mapped on the scatter plot above, only those with publicly available pricing information on vendor websites are listed in the price comparison table below. They are arranged in decreasing order of their combined ratings—value for money plus functionality.
Note: The pricing included in this table is for the entry-level/lowest-priced offering (discounted pricing not considered) found on vendor websites as of Oct. 26, 2023.
1. SearchAtlas
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $95 per month for freelancers and small teams.
Features available at starting price: The starter pack offers features such as content optimization, Google search console (GSC) keyword rank tracking, keyword research, comprehensive competitor research, backlink research, and link building.
Cost to upgrade: $148 per month for agencies and mid-size businesses.
Features available in advanced versions: In addition to the starter features, advanced versions offer features such as full-site auditing, an in-house SEO strategist, and domain authority checker.
2. WebCEO
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $33 per month for one user (billed annually).
Features available at starting price: The starter pack offers features such as one SEO project, 100 keywords rank checking, auditing of 1,000 site pages for SEO/technical issues, analysis of 1,000 backlinks, competitor SEO content analysis for 15 keywords, domain analysis (i.e., analyzing a list of competitor websites in a batch), keyword research, page speed test, SEO roadmap, internal links audit, automated report emailing, Google analytics/ads & search console integration, and social media popularity analysis.
Cost to upgrade: $83 for site owners and SEO startups (billed annually).
Features available in advanced versions: In addition to the features of the starter plan, the advanced versions include five SEO projects, 600 keywords rank checking, 5,000 site pages auditing for SEO/technical issues, 10,000 backlinks analysis, competitor SEO content analysis for 30 keywords, white labeled/branded SEO reports, and five SEO leads per day.
3. WordLift
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $51.64* per month (billed annually).
Features available at starting price: The starter pack offers features such as AI content recommendation widgets (including content navigator, context cards, faceted search, timeline, and geomap), product knowledge graph with 10 schema types including news article, and offers support within 48 hours.
Cost to upgrade: $83.26* per month (billed annually).
Features available in advanced versions: In addition to the features offered at starting price, advanced versions include features such as a product knowledge graph with 18 schema types including a frequently asked questions page, and local SEO optimization. It also includes AI-generated summary and metadata, Google analytics integration, and support within 24 to 48 hours.
*Converted from Euro to USD on Oct 26, 2023, using www.xe.com.
4. AccuRanker
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $116 per month (billed annually).
Features available at starting price: The starter plan offers features such as 1,000 keywords tracking on multiple search engines, competitors rank tracking, keyword’s historical search volume, GSC integration, SERP tracking and history, track data for multiple devices such as desktop and mobile and any location, customized SEO reports, and landing pages segmentation.
Cost to upgrade: $117 per month (billed annually).
Features available in advanced versions: In advanced versions, every feature that is offered at starting price is included; however, the number of keywords tracked is 1,500.
5. SEO PowerSuite
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $49.60 per month (billed annually).
Features available at starting price: The starter plan offers features such as keyword rank tracking, site-auditing, in-app content optimization, backlink tracking, link building, link prospecting, dedicated query processing system for captcha-free checks, and scheduled SEO tasks.
Cost to upgrade: $116 per month (billed annually).
Features available in advanced versions: In addition to the starting plan features, advanced versions include features such as the ability to export data in .csv, .sql, .html, and .pdf, as well as the ability to schedule and deliver reports.
6. Scalenut
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $39 per month (billed annually).
Features available at starting price: The starter plan offers features such as competitive research, SERP analysis and statistics, cruise mode to write SEO articles within five minutes, social listening, brief creation, traffic insights, SEO editor, document sharing, email support, and live chat support.
Cost to upgrade: $79 per month (billed annually).
Features available in advanced versions: In addition to the base features, upgrade plans offer features such as content planning, content creation optimization, and content inventory analysis.
7. Seobase
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $16.70 per month for two users (billed annually).
Features available at starting price: The starter plan offers features such as tracking five websites’ desktop and mobile ranking, analyzing 100 Google SERP results, 50 keywords rank tracking, website auditing for 10 sites to check SEO issues, and backlink analysis for 100,000 rows per month.
Cost to upgrade: $33.30 per month for five users (billed annually).
Features available in advanced versions: The advanced versions offer the same as the starting plan’s features with a higher number of keyword tracking, backlink analysis, and SERP results. For example, tracking 50 websites’ desktop and mobile ranking, analyzing 500 Google SERP results, 500 keywords rank tracking, website auditing for 30 sites to check SEO issues, and backlink analysis for 500,000 rows per month.
8. BrightLocal
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $29 per month (billed annually).
Features available at starting price: The starter package includes features such as tracking local SEO rankings, audit citations, local SEO analysis, website performance monitoring, customisable white-label reporting, and an SEO agency lead generator.
Cost to upgrade: $36 per month (billed annually).
Features available in advanced versions: Besides the base features, advanced plans let you actively sync business data across Google, Bing, Facebook and Apple, suppress external edits, and schedule Google Business Profile (GBP) posts.
9. Screpy
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $2.50 per month (billed annually) for individual users and beginners.
Features available at starting price: The starter pack offers features such as tracking the Google ranking of keywords, and page speed, uptime, and website monitoring. It also includes customized, AI-based, on-page SEO reports, and a syntax checker.
Cost to upgrade: $7.50 per month (billed annually) for growing business.
Features available in advanced versions: Advanced versions offer the same as starting plan features while including 10 projects, one team, and 10 team members.
10. WriterZen
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $19 per month (billed annually).
Features available at starting price: The starter pack offers features such as keyword planning including importing external keyword files, categorizing clusters by topics, content guidance recommendations, extract actionable insights from clusters, create automated full-length SEO articles, and export keyword data to an Excel file.
Cost to upgrade: $61 per month (billed annually).
Features available in advanced versions: In addition to base features, advanced versions of WriterZen allows for keyword research. You can gain keyword insights from competitors’ domains, group keywords by user’s search intent, identify high-rank cluster contestability keywords, and analyze competitor content.
11. Seodity
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $40.84** per month (billed annually).
Features available at starting price: The starter plan offers features such as auditing 50,000 web pages, tracking 350 keywords daily, tracking 60 competitor domains, analyzing 20,000 backlinks, keyword research, and the ability to explore web pages for content ideas, monitor website organic traffic, and analyze competitors’ organic traffic.
Cost to upgrade: $107.52** per month (billed annually).
Features available in advanced versions: Advanced versions offer the same as starting price features with increased monthly limits, such as auditing 250,000 web pages, tracking 1,200 keywords daily, tracking 100 competitors domains, analyzing 50,000 backlinks, and five scheduled reports.
**Converted from INR to USD on Oct 26, 2023, using www.xe.com.
12. Surfer
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $69 per month (billed annually) for individuals and small teams with low content needs.
Features available at starting price: The starter plan includes two tools—a content editor and keyword research. The research tools offer features such as clustering keywords by topic, evaluating monthly search volume and keyword difficulty, and automated AI-based SEO articles. The content editor allows the editing of 120 articles.
Cost to upgrade: $149 per month (billed annually) for experts and teams with regular content needs.
Features available in advanced versions: Advanced versions include all the base plan features in addition to 540 content editor articles.
13. Nozzle
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $49 per month (billed annually).
Features available at starting price: The starter plan offers features such as cluster keywords by topic, reputation management by SERP tracking, brand monitoring, and competitive analysis. However this plan is limited to 10,000 SERP results.
Cost to upgrade: $99 per month (billed annually).
Features available in advanced versions: All the base plan features are available in advanced versions. However, this plan is limited to 21,000 SERP results.
14. Screaming Frog SEO Spider
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $259 per license (billed annually) for up to four licenses.
Features available at starting price: The key features of the starter plan are backlink building and tracking, keyword research, website structure and UX analyzation, content marketing, content creation optimization, and the identification of exact duplicate pages.
Cost to upgrade: $245 per license (billed annually) for five to nine licenses.
Features available in advanced versions: All the base plan features are included.
15. Wincher
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $33 per month (billed annually).
Features available at starting price: The starter plan offers tracking for 500 keywords, multiple search engine support, local rank tracking, competitive analysis, grouping websites into projects, organizing keywords into groups, adding annotations to graphs, and scheduled SEO reports.
Cost to upgrade: $62 per month (billed annually).
Features available in advanced versions: In addition to the starter features, advanced versions include white-labeled SEO reports, on-demand ranking updates, keyword gap, preferred page tracking, and importing of historic position data.
16. SE Ranking
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $44 per month (billed annually).
Features available at starting price: The starter plan allows keyword rank tracking, on-page SEO checking, SERP analysis, website audit, competitors’ organic and paid seo campaigns analysis, backlink tracking and building, and SEO reports.
Cost to upgrade: $87.20 per month (billed annually).
Features available in advanced versions: Advanced versions offer all the base features with extended monthly limits, plus features such as page change monitoring, keyword database expansion, and pulling of historical data on domains and keywords.
17. Brand Overflow
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $49.90 per month (billed annually).
Features available at starting price: The starter plan offers SEO project ranking, backlink analysis, keyword ranking performance, grouping backlinks by domain, competitor analysis, website audit, SEO white-labeled report, and shareable reports via a link.
Cost to upgrade: $74.90 per month (billed annually).
Features available in advanced versions: All the base features are available with extended monthly limits.
18. Seobility
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $480 (billed annually) for large websites, as well as large companies and agencies.
Features available at starting price: The starter plan offers features such as desktop and mobile keyword ranking, location-based keyword search results, competitor ranking, backlink analysis and monitoring, and white-labeled SEO reports to export it in the form of pdf and CSV files.
Cost to upgrade: $1,920 (billed annually) for small and midsize businesses.
Features available in advanced versions: In addition to the base features, advanced versions allow you to define which team member can work on specific SEO projects.
19. Senuto
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $33.74* per month (billed annually).
Features available at starting price: The starter plan allows 100 queries a month to check visibility and organic traffic for a website, as well as 50 queries a month in keyword explorer to find related keywords and trending keywords. It also allows one content plan to be generated a month, five articles to be written monthly in the system’s “Content Writer” module with SEO-based keyword recommendations, three AI-based articles, as well as five projects and 150 keywords to track in rank tracker.
Cost to upgrade: $69.58* per month (billed annually).
Features available in advanced versions: In the advanced version, all the base features are available with higher monthly limits plus other features such as an unlimited number of guests in rank tracker and access to visibility ranking that represents websites with the highest visibility in organic search results.
*Converted from Euro to USD on Oct 26, 2023, using www.xe.com.
20. Serpstat
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $50 per month (billed annually) for SEO individuals and freelancers.
Features available at starting price: The starter plan offers 100 keyword research daily, domain analysis and backlink analysis report with 2,000 results, access to site audit reports in API, five projects to track rank and audit, and the ability to check competitors’ ranking. It also provides organic, paid, desktop, and mobile keyword ranking, 30,000 pages for audit per month, and scheduled SEO reports.
Cost to upgrade: $100 per month (billed annually) for small in-house teams.
Features available in advanced versions: The advanced version includes all the base features with higher monthly limits such as 500 keyword research daily, domain analysis and backlinks analysis report with 10,000 results, 25 projects to track rank and audit, 150,000 pages to audit per month. Additionally, it provides access to search analytics and backlinks reports in API, domain batch analysis, and white-labeled SEO reports.
21. Squirrly SEO
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $29.90 per month.
Features available at starting price: The starter plan offers 100 keyword searches per month, up to 1,500 keyword suggestions per month, content ranking on Google SERP, SEO live assistant to optimize posts and pages, on-demand SEO audits, and website’s SEO performance.
Cost to upgrade: $71.99 per month.
Features available in advanced versions: Advanced versions include all the base features with extended monthly limits such as 300 keyword searches per month and up to 15,000 keyword suggestions per month.
22. DinoRANK
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $2,003.80*, per month (billed annually).
Features available at starting price: The starter plan allows you to track 400 keywords and 25 domains, research for 200 keywords, 50 results by keyword research, external linking management, 50 competitor and visibility graph analysis.
Cost to upgrade: $3,484.74 per month (billed annually).
Features available in advanced versions: All the base features are included in advanced versions with higher monthly limits such as tracking 800 keywords and 50 domains, research for 600 keywords, 100 results by keyword research, external linking management,150 competitor visibility graph analysis, 100 results by visibility analysis. Additionally, it offers white label reports, link building, and content gap analysis.
*Converted from Euro to USD on Oct 26, 2023, using www.xe.com.
23. Semrush
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $108.30 per month (billed annually) for newbies and small teams.
Features available at starting price: The starter plan allows you to create five projects, track 500 keywords, backlink analytics, keyword rank tracking, on-page SEO analysis, a site audit, 3,000 keyword/domain analytics reports per day, 250 keyword metrics updates per month, and five scheduled SEO reports.
Cost to upgrade: $208.30 per month (billed annually) for agencies and mid-size businesses.
Features available in advanced versions: Advanced versions cover all the base features with higher limits such as the ability to create 15 projects, track 1,500 keywords, generate 5,000 keyword/domain analytics reports per day, 1,000 keyword metrics updates per month, and 20 scheduled SEO reports. Additionally, it offers features such as historical data, a content marketing platform,and a keyword cannibalization report.
24. Ahrefs
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $83 per month (billed annually).
Features available at starting price: The starter plan offers an SEO dashboard, site explorer, keyword explorer, SERP comparison, competitive analysis, site audit, keyword rank tracking, and alerts for keyword ranking changes, as well as new and lost backlinks.
Cost to upgrade: $166 per month (billed annually).
Features available in advanced versions: In addition to the starter features, advanced versions include content explorer, batch analysis, page ranking position history chart, and SERP updates.
25. Sitechecker.pro
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $41 per month (billed annually) for startups, small-business owners, and freelancers.
Features available at starting price: The starter plan offers 100 keyword tracking, 100 backlink tracking, monitoring for 500 website pages, Google analytics, and Google search console integration.
Cost to upgrade: $125 per month (billed annually) for in-house professionals and small agencies.
Features available in advanced versions: Advanced versions include 1,500 keyword tracking, 5,000 backlink tracking, monitoring for 10,000 website pages, broken link detection, looker studio integration, and a custom logos in .pdf format for SEO reports.
Check out Capterra Shortlist for SEO software to view the highest-rated and most popular products.
SEO software pricing models and related costs
Understand the common pricing models:
Perpetual license: You pay an upfront sum for the license in order to own the SEO tool and use it in perpetuity. This is the more traditional model and is most common with on-premise applications.
Subscription: You pay a monthly fee to use the software for a specific amount of time. Subscription-based pricing has gained popularity, thanks to the increased adoption of the cloud-based model.
Open source license: Open source licenses are usually free of charge, which reduces your upfront investment. Implementation, integration, and ongoing maintenance, however, can be major expenses.
Watch out for these often overlooked costs:
Data migration: While this can be done in-house, you might want to pay the vendor to transfer your existing software data to the new system.
Training: Web-based training is often included in your plan, but vendors might charge for in-person training.
Hardware and IT: This could be a major expense for on-premise software buyers who need their own servers.
Maintenance and upgrades: Some vendors charge for updates, patches, upgrades, and other maintenance activities.