Displaying marketing content on digital signages at multiple locations is enticing for any marketer. While this means your content gets attention, you need to manage the technical aspects of digital screens—from figuring out how to connect the screen to the software to updating the content. Fortunately, you can rely on digital signage software to simplify the entire process.
With a wide variety of digital signage tools available in the market, finding the right one for your business can be a task. To help you make the right choice, we have highlighted the seven top-rated digital signage software, in alphabetical order, based on verified software reviews. Read more.
The tools featured in this article are dedicated digital signage software, meaning all of them include features such as content scheduling, media library, and remote display management to help you manage your digital screens.
1. Fugo
Fugo is a digital signage software helping various businesses across multiple industries including corporate, retail, and healthcare. The tool allows you to either design your content from scratch or leverage the customizable templates. Fugo features a Telegram Bot that runs within the Telegram app. You can manage up to three digital signage players using the bot by remotely connecting with them and updating the content.
Product features of interestDesign studio: Design your digital signage content using the drag-and-drop interface to add images, videos, and text. Alternatively, you can customize templates by rearranging the elements and adding your branding.
Auto content fitting: Automatically adjust the size and layout of content to fit various screen dimensions. It ensures that images, text, and videos are appropriately scaled and positioned, optimizing the visual presentation for different display sizes and orientations.
Remote screen management: Control and monitor display screens from a central location. This allows you to remotely update and schedule content, adjust settings, and troubleshoot issues without needing to physically access each screen.
Customer support options: Knowledge base, video tutorials, email, chat, and phone calls.
Who should consider Fugo?
Small business marketing teams presenting their digital signage content on just a couple of screens can consider adopting Fugo. Its Telegram app will allow you to manage these screens from your smartphone. Moreover, you'll be able to save money as Fugo lets you manage up to three screens via the Telegram app for free.
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2. OptiSigns
OptiSigns is a digital signage system that integrates with Canva, allowing you to design your content leveraging the design features of the tool. It also offers 500+ design templates that you can modify as per your digital signage needs. Additionally, OptiSigns lets you make your screens interactive and convert the digital signage into a kiosk. This function allows you to offer an engaging experience to your customers.
Product features of interestPlaylist: Create a sequence of multimedia content items, such as images, videos, and text, to be displayed on digital screens. It allows for easy management of the order and duration of each item, facilitating the continuous playback of content.
Content scheduling: Set specific times for displaying different content on digital screens. It enables precise control over when certain messages, advertisements, or information will be shown. This feature ensures that content is relevant and timely, catering to varying audiences and objectives throughout the day or week.
Content management: Organize, upload, and arrange multimedia elements such as images, videos, and text for display on digital screens. The tool lets you schedule content playback and update information in real time to ensure the right messages are displayed at the right times on various display devices.
Customer support options: Knowledge base.
Who should consider OptiSigns?
OptiSigns can be an ideal choice for marketers who are aiming to provide an interactive experience to their customers. Event management businesses or restaurants can especially benefit from the interactive kiosk functionality of the tool. They can convert the digital signage into an interactive floor plan, registration boards, or menu boards and update displayed content remotely.
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/ Pro tip
Assess the playlist management option, as it allows you to organize and schedule content for display. It ensures a seamless flow of information, promotions, and messages by arranging content in a structured sequence.
3. PosterMyWall
PosterMyWall lets you design social posts, email campaigns, flyers, and videos along with content for digital signages. It offers a variety of templates covering various themes. These themes include corporate, educational, restaurant, personal branding, church, sports, beauty, and more. Each of these themes has multiple design templates that you can leverage to create your content.
Product features of interestDesign templates: Customize pre-designed content layouts and formats to be displayed on digital screens. These templates provide a foundation for various types of content, such as images, videos, and text, ensuring a consistent and visually appealing look.
Brand kits: Establish and maintain consistent branding across content by storing and managing brand elements such as logos, colors, fonts, and design guidelines. This ensures that all created content aligns with the business' visual identity, resulting in a professional appearance.
Email campaigns: Design and distribute email communications directly from the platform by creating visually appealing email templates, adding dynamic content, and managing recipient lists.
Customer support options: Knowledge base.
Who should consider PosterMyWall?
Small marketing teams can consider PosterMyWall to design content for their digital signage players. The tool offers a variety of templates that can help you get started with your design quickly. Moreover, you'll not have to invest in any other graphic design software as the designing functionalities of PosterMyWall will allow you to design content for social media and email campaigns as well.
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4. Raydiant
Raydiant is a digital signage system that can be used to boost employee engagement at your workplace. The tool helps keep your employees informed by letting you communicate announcements and alerts via digital screens. You can also display the performance of your employees on the screens to celebrate their wins. You can also host live broadcasts or invite professionals to provide training to your employees at scale via the screens.
Product features of interestAccess management: Control user permissions and privileges by defining who can access and modify specific aspects of the software, ensuring security and content integrity. This feature safeguards against unauthorized changes, accidental errors, or misuse by allowing different levels of access for different users.
Plug and play: Quickly deploy your digital signage by connecting digital signage hardware to the software. The software will automatically detect and set them up, eliminating the need for complex installation processes.
Customer metrics: Collect and analyze data about viewer behavior and interactions by tracking metrics such as how long people look at the screens, what content they engage with, and when they do it. This data helps understand audience's preferences and measure the effectiveness of the content.
Customer support options: Knowledge base.
Who should consider Raydiant?
If your marketing team is handling internal communications, you can invest in Raydiant. Its workplace engagement features will offer you various options to keep your employees informed and engaged. Other than communicating important information via the screens, you can use them to cultivate healthy competition among your employees by converting the screens into leaderboards and offering rewards for the top performers.
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/ Pro tip
Check if you can incorporate your brand elements into digital signage designs. This will ensure that all displayed content reflects the brand's personality and reinforces its image, enhancing brand recognition and credibility.
5. truDigital
truDigial digital signage software comes with a dedicated plug-and-play device called Sign Player that you connect with a display of your choice. Without having to install any app, the device will configure the connect screen and start displaying your content. Moreover, this hardware supports remote command, meaning you can manage content displayed on the screen from a remote location.
Product features of interestUnlimited storage: Save and manage your content, such as images, videos, and templates within the software. Proper storage management helps you efficiently organize your digital signage assets and keeps your presentations running smoothly.
Status notification: Get real-time updates and alerts about the operational condition of your displays. This feature ensures that you are promptly aware of any issues affecting your digital signage network, allowing you to take immediate action.
Integration: Connect the signage system and other software, tools, or data sources. It enables you to combine and display content from various platforms, such as social media feeds, data feeds, or external databases.
Customer support options: Knowledge base, email, and phone calls.
Who should consider truDigital?
Marketing managers looking for dedicated technical support from the digital signage vendor can invest in truDigital. Since this tool comes with its own plug-and-play device, you get the hardware warranty and service from the vendor. This way, whenever you’ll face any issues, you'll know who to reach out to for resolution.
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6. UPshow
UPshow is a digital signage and social media integration platform designed to enhance customer engagement and interaction in various business settings, particularly within the hospitality and entertainment industries. Leveraging its social media integration support, you can display user-generated content, such as social media posts, photos, and videos, on screens. The tool automatically pulls content from connected social media profiles and displays the latest content, grabbing customer attention and making the users feel recognized.
Product features of interestCanva integration: Create your designs on Canva, a graphic design platform, and incorporate those designs into your digital signage displays. This integration enables you to leverage the features of Canva to create your promotional materials.
Employee engagement: Display relevant and informative content, such as company news, announcements, recognition of employee achievements, and upcoming events, on digital screens located in employee areas. This fosters a sense of community and keeps staff informed and motivated.
Entertainment streaming: Stream live or pre-recorded entertainment content, such as videos, TV shows, or sports events, on your digital screens. This enhances the customer experience by providing engaging and enjoyable content in waiting areas, lobbies, or retail spaces.
Customer support options: Knowledge base, email, and phone calls.
Who should consider UPshow?
If you are planning to run user-generated content marketing campaigns, UPshow can be your digital signage solution. You can connect your social profiles with the tool so that all the latest user-generated content, such as your product reviews, is displayed on the screens. This converts your digital screens into social media walls, demonstrating your strong social media presence and attracting new customers.
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/ Pro tip
Ensure that the tool supports integration with social media platforms your business is active on. This integration will allow you to display real-time social media feeds, user-generated content, or updates directly on screens, fostering interactivity and encouraging customer interaction.
7. Yodeck
Yodeck is another digital signage software that comes with its own plug-and-play device called Raspberry Pi. This hardware solution adheres to digital signage compliance and offers security against hackers. It allows you to secure your accounts with two-factor authentication so that you need a password and a code generated at the time of login to get into the account. Moreover, the tool lets you add multiple users to the account but restricts their access so that only a few have permission to edit the content.
Product features of interestAuto software upgrades: Automatically get the latest version of the software without requiring manual intervention. This ensures that the software remains up-to-date with the latest features, improvements, and security patches.
Portrait and landscape support: Display content on screens in both vertical (portrait) and horizontal (landscape) orientations. This ensures that the software can adapt to different screen setups and sizes and allows the users to create and display content in either orientation.
Media expiration: Set a specific duration for how long certain content items, such as images or videos, will be displayed on screens. After the designated period, the content automatically expires and is removed from rotation. This ensures that outdated or time-sensitive information is not displayed.
Customer support options: Knowledge base, email, and chat.
Who should consider Yodeck?
Marketing managers with a focus on strong security features can invest in Yodeck. Its two-factor authentication and user access control options will help keep your data safe from unauthorized access. Moreover, software upgrades happen automatically, which keeps the security standards up-to-date so that you don't have to worry about new hacking approaches.
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How much does digital signage software cost?
A digital signage tool can cost as low as $8 per screen, per month, or all the way up to $20+ per month, depending on various factors—features, number of screens, hardware requirements, business size/type, training availability, deployment options, integrations, and offered storage. Most digital signage typically offers the following pricing plans:
Free trial: No-cost trial plans of up to 14 days, giving users access to either all or limited features of the software.
Free version: Free software plans offer basic features and limited premium feature access. These are ideal for small businesses or individuals with a limited budget.
Entry-level: Starts at $8 per month and offers limited features such as content designing and scheduling. This is a good option for small businesses with basic digital signage needs.
Mid-tier: Mid-range pricing for digital signage software ranges from $10 to $18 per month. It is ideal for midsize businesses looking for advanced features such as social media integration and high digital resolution.
High-end: Advanced plans support multiple screens and locations and offer advanced security measures. These are ideal for marketing teams managing the marketing operations of the business at multiple locations.
Hidden costs associated with digital signage software
Besides the software license itself, there may be additional costs associated with digital signage software. These may include:
Hardware costs: Hardware such as digital displays, media players, and cables will increase the total cost and will go up if you set up signage in multiple locations.
Data and bandwidth: If your digital signage involves streaming videos or real-time data updates, you could incur higher data and bandwidth costs.
Content storage: Storing a large amount of content might lead to storage costs if your software has limitations on storage capacity.
Frequently asked questions when selecting digital signage software
Before you finalize any one of the top digital signage software solutions for your business, consider asking your vendor these questions to ensure you pick the right tool for your needs.
Does the tool support interactive content?
Interactive content engages audiences, fostering a more immersive and memorable experience. Elements such as touchscreens, QR codes, or gesture recognition enable viewers to actively participate, explore, and access relevant information. Having this functionality will help increase user engagement, promote brand recall, and allow you to gather valuable insights into viewer behavior.
Does the tool let you control content access and permissions?
Access control and permission management features ensure that only authorized users can make changes or updates to the displayed content, preventing unauthorized alterations or misuse. This feature is essential if you have multiple stakeholders, enabling them to delegate responsibilities while maintaining control. It will safeguard against accidental or malicious changes, ensuring that the right content is displayed to the intended audience and preserving the brand's credibility.
Does the tool come with a mobile app?
A digital signage mobile app extends control and management capabilities beyond traditional desktop access. It allows you to conveniently oversee and update displays from your smartphones or tablets, enabling real-time adjustments regardless of location. This accessibility enhances efficiency, responsiveness, and the ability to address immediate needs, making it especially valuable for businesses with distributed operations or on-the-go requirements.