Event Management BasicsAdministrative

5 Key Event Management Software Features With Top Products That Offer Them

Preksha Buttan profile picture
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Preksha Buttan

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Event managers have to plan activities, send out invites, manage attendees, and do everything in between to make a physical or virtual event successful. With an event management platform, they can automate these processes, provide real-time data insights, and report on event performance.

However, finding the right event management software can be a daunting task. Before you start comparing the available options, it’s important to learn about the crucial features of the event management software to know what to look for.

To help you with your search, this article highlights five key event management software features based on the ratings given by verified software users. We also include the highest-rated event management software for each feature.

Importance of key event management software features: Registration management 86%; Event scheduling 86%; Attendee management 85%; Mobile access 79%; Reporting and analytics 72%.

1. Registration management

The registration management feature in event management software assists in event sign-up process. It allows the event organizers to create custom registration forms, helping to capture essential attendee information, such as contact details, preferences, and payment information. This feature collects the data submitted in the event registration forms and organizes it, enabling the event planner to monitor attendee numbers, manage waitlists, and generate reports for better event planning and execution.

This feature also enhances the attendee experience through easy sign-up procedures and immediate confirmation notifications. Additionally, it supports various payment methods and integrates with marketing tools to facilitate communication with participants, ensuring a smooth and efficient registration process for organizers and attendees.

86% of event management software reviewers identify registration management as a highly important feature.

What business problem does registration management solve?

The registration management feature in the event app simplifies the collection and organization of attendee information, ensuring accuracy and efficiency. This is vital to create personalized attendee experiences and ensure smooth operational planning. It also automates the registration process, reducing the need for manual input and minimizing errors, which can enhance the reputation of the event and its organizers.

Moreover, it provides real-time insights into registration data, helping organizers make informed decisions about event capacity, marketing strategies, and resource allocation. Additionally, it facilitates smooth communication with attendees through automated confirmations and updates, improving customer satisfaction.

Ideal users of the registration management feature

Event organizers and conference planners can use the registration management feature to automate the sign-up process, which helps them reduce administrative workload. This automation allows for the easy creation of custom registration forms, ensuring that all necessary attendee data is captured efficiently. It also improves accuracy and reduces the chances of errors in attendee data, which can impact the event experience. 

Top 3 products with the highest ratings for registration management

Analysis performed March 2024

2. Event scheduling

The event scheduling feature in the event management app enables organizers to create detailed schedules, including dates, times, locations, and specific sessions or activities that will take place. This feature supports multiple tracks or parallel sessions, catering to diverse attendee interests, and facilitates efficient use of venues and resources. Organizers can update schedules in real-time, ensuring participants always have the most current information.

86% of event management software reviewers identify event scheduling as a highly important feature.

What business problem does event scheduling solve?

The event scheduling feature of the event app eliminates errors, such as overlaps in sessions, speaker unavailability, or resource misallocation, associated with manual scheduling processes. It also ensures attendees have up-to-date information on the event's proceedings, enhancing their experience and engagement. Simultaneously, organizers get a clear overview of the event structure, facilitating better decision-making regarding resource distribution and schedule adjustments. 

Ideal users of the event scheduling feature

Event planners involved in significant events such as exhibitions, conferences, and donation drives benefit from the event scheduling feature. They can plan and manage multiple activities, sessions, and performances, ensuring they fit within the overarching event timeline without overlaps or conflicts. It allows for efficient allocation of venues and resources, matching each session with an appropriate space and time slot based on its expected audience size and technical requirements.

Top 3 products with the highest ratings for event scheduling

Analysis performed March 2024

3. Attendee management

The attendee management feature in the event management system helps collect attendee information, manage attendee lists, and segment these lists for targeted communication. It facilitates sending personalized emails or notifications about event updates, session recommendations, or networking opportunities. Additionally, it supports the creation of name badges, check-in processes, and attendance tracking, enhancing the event experience for both organizers and participants.

85% of event management software reviewers identify attendee management as a highly important feature.

What business problem does attendee management solve?

The attendee management feature automates the organization of attendee data, reducing errors and saving time. It enables targeted communication, ensuring attendees receive relevant updates, information, and offers, improving their event experience and engagement. It also simplifies the check-in process and attendance tracking, reducing queues and wait times and providing accurate data for capacity planning and safety compliance. Additionally, this feature can be used for post-event engagement through feedback collection and analysis.

Ideal users of the attendee management feature

Event managers in various sectors can leverage this feature to automate data collection and organization, significantly reducing manual errors. This feature can also help with tailored communication, enhancing the attendee experience with relevant updates. Furthermore, simplified check-in and real-time tracking improve operational efficiency and satisfaction. 

Top 3 products with the highest ratings for attendee management

Analysis performed March 2024

4. Mobile access

The mobile access feature in the event management system allows organizers and attendees to interact with the event's digital details through their smartphones or tablets. These include viewing schedules, updates, and announcements, accessing maps and venue information, and even participating in live polls or surveys.

For organizers, mobile access facilitates real-time management of event details, attendee communication, and response to logistical changes. Attendees benefit from having instant access to event information, the ability to network with other participants, and the convenience of mobile check-in. This feature enhances the event experience by ensuring that critical information and interactive elements are readily accessible, helping organizers and attendees navigate the event more effectively and engage more meaningfully.

79% of event management software reviewers identify mobile access as a highly important feature.

What business problem does mobile access solve?

The mobile access feature eliminates communication gaps by providing instant updates and notifications, reducing the likelihood of missed sessions or important announcements. It enables swift management of schedules, attendee queries, and on-the-fly adjustments, enhancing operational efficiency. Besides, mobile access supports environmental sustainability efforts by reducing the need for printed materials. 

Ideal users of the mobile access feature

Event sponsors gain enhanced visibility and engagement opportunities directly with attendees. Sponsors can showcase their brand, products, or services through the event's mobile platform via interactive ads, sponsored sessions, or push notifications. This direct line to attendees allows for more personalized and engaging marketing efforts. Additionally, real-time analytics provided by mobile access give sponsors insights into attendee interactions with their content, enabling them to measure the effectiveness of their sponsorship and make informed decisions on future event participation.

Top 3 products with the highest ratings for mobile access

Analysis performed March 2024

5. Reporting and analytics

The reporting and analytics feature in the event management tool collects data across various aspects of the event, such as attendee engagement, registration numbers, session popularity, and feedback scores. It then processes this data to generate comprehensive reports and insights, enabling organizers to assess the success of their event against predefined objectives. This analytical capability supports decision-making by highlighting success areas and identifying improvement opportunities.

72% of event management software reviewers identify reporting and analytics as a highly important feature.

What business problems do reporting and analytics solve?

The reporting and analytics feature of the event management tool provides event organizers with detailed insights into attendee behavior, preferences, and engagement levels, enabling them to understand what worked well and what didn't. This feature helps measure the return on investment (ROI) of events by analyzing the data. 

Ideal users of the reporting and analytics feature

Event planners use the reporting and analytics feature to elevate their events through strategic, data-driven decisions. They set specific goals and metrics they wish to track, such as attendee engagement, session popularity, or overall satisfaction. They collect data during and after the event through registrations, feedback surveys, and session attendance. This data is then analyzed to identify trends, preferences, and areas for improvement.

Top 3 products with the highest ratings for reporting and analytics

Analysis performed March 2024

Trial/Free Version

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Reporting and analytics feature rating

4.75/5

Device compatibility


Looking for Event Management software? Check out Capterra's list of the best Event Management software solutions.

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About the Author

Preksha Buttan profile picture

Preksha Buttan is a Writer at Capterra. She provides expert insights and helps small businesses identify the right software for their needs by analyzing user reviews for the highest rated products in relevant software categories. She has previously written and published content for the medical and automotive industries. Her interest lies in marketing and branding. When she’s not working, she can be found watching a thriller.

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