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Capterra Value Report: A Price Comparison Guide for Digital Signage Software

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Himanshi Arora

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Compare pricing for the top digital signage software products with the highest value-for-money and functionality ratings.

We hear from software buyers time and again that price and functionality are two of their top considerations when investing in a new digital signage solution. Budget is a constraint for most businesses, but affordability alone doesn't make a product valuable—it must also offer the required functionality. 

Digital signage software facilitates creating, scheduling, and presenting digital content, including images, videos, text, graphics, and animations on various screens, such as smartphones, tablets, televisions, and computer monitors. The right solution helps implement dynamic content that can increase engagement with the users, helps in keeping consistent branding across displays, and provides insights into audience engagement. 

Pricing of digital signage solutions can range from $8 per screen to over $390 per month, but a higher price may not always mean higher value. Read the buyers guide to further understand the benefits of the software, considerations when buying software, and more. 

In this report, we've ranked the most valuable digital signage software products based on user reviews: those with the highest ratings for both value for money and functionality. We’ve also included the starting price and functionality details for each product.

Digital signage software with the highest value-for-money and functionality ratings

The graphic below shows digital signage products that offer the best value for money and functionality according to user ratings. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).

Note: While products in the top-right zone of the graph rank higher in terms of both functionality and value-for-money ratings, all products in this graph are top rated.

Price comparison for top-rated digital signage software

The cost of digital signage software products may vary based on the number of users, features, or other factors, and comparing pricing for multiple products can be time-consuming.

Scatter plot for Digital Signage report

We’ve created a table to highlight how different digital signage tools stack up against each other in terms of starting prices, free trials, and free versions—allowing you to compare these products side by side.

From the products mapped on the scatter plot above, only those with publicly available pricing information on vendor websites are listed in the price comparison table below. They are arranged in decreasing order of their combined ratings—value for money plus functionality.

Comparison chart for Digital Signage software value report

Note: The pricing included in this table is for the entry-level/lowest-priced offering (discounted pricing not considered) found on vendor websites as of October 25, 2023.

1. Zeetaminds

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

5.0

Value-for-money rating

5.0

Functionality rating

4.8

Device compatibility

Zeetaminds is a cloud-based digital signage software solution that offers a wide range of features, including content creation and management, multi-device support, audience targeting, and analytics.

Starting price: $10 per display, per month, billed monthly. Includes up to 50 displays. 

Features available at starting price: The starter plan includes unlimited displays, a storage limit of up to 100GB, and customer support through email and live chat. The solution allows users to manage displays and monitor them as well. Users can create calendar-based schedules and push multiple media to multiple playlists. 

Cost to upgrade: For above 50 displays, users need to contact the sales team for a quote.

Features available in advanced versions: Advanced versions include features such as customizable branding, on-premise flexibility, and dedicated support.

2. OptiSigns

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.9

Value-for-money rating

4.8

Functionality rating

4.8

Device compatibility

OptiSigns is another cloud-based digital signage software solution that offers a number of unique features, including digital signage templates, remote management, interactive content, and wayfinding.

Starting price: $10 per screen, per month, billed monthly. 

Features available at starting price: The starting plan offers features including templates, remote management of displays, the ability to split screens, unlimited user support, and recurring scheduling options. 

Cost to upgrade: $12.50 per screen, per month, billed monthly.

Features available in advanced versions: Advanced versions offer features that allow users to create a branded portal, apply advanced security on the media folders, set custom roles and permissions, and generate reports for proof-of-playing, which provide insights on when and where campaign-specific content is being played on a device.

3. Yodeck

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.9

Value-for-money rating

4.8

Functionality rating

4.7

Device compatibility

Yodeck is a cloud-based digital signage software solution that is known for its ease of use. Yodeck offers a number of features, including a drag-and-drop editor, social media integration, content scheduling, and analytics.

Starting price: $8 per screen, per month, billed monthly. 

Features available at starting price: Yodeck allows users to display different types of media on the platform including audio, video, document, and images. Users can display live streams from online sources, such as YouTube and Twitch, or embed web pages directly into the digital signage.

Cost to upgrade: $10 per screen, per month, billed monthly. 

Features available in advanced versions: Yodeck allows users to create playlists based on the tags assigned to their media files. The solution also allows them to schedule the volume of the digital signage content to change automatically at different times of the day or on different days of the week.

4. PosterMyWall

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.7

Value-for-money rating

4.6

Functionality rating

4.7

Device compatibility

PosterMyWall is a cloud-based digital signage software solution that is known for its large library of templates and designs. PosterMyWall offers a number of features, including a template library, customization tools, collaboration tools, and analytics.

Starting price: $5 per month, billed monthly. Includes email campaigns with 3,000 sends per month. 

Features available at starting price: The solution offers access to Getty Images photo and video stock, HD and 4K resolution download of images, scheduling of social media posts and email campaigns, and background removal from an image. 

Cost to upgrade: $11 per month, billed monthly. 

Features available in advanced versions: Advanced versions include everything from free and starter plans, white labeling, and streamlining and scheduling the posts using a content planner. It also allows users to set up a custom email address for email campaigns.

5. Play Digital Signage

Play Digital Signage is a cloud-based digital signage software solution that is known for its flexibility and scalability. Play Digital Signage offers a number of features, including multi-device support, live streaming, integrations, and analytics.

Starting price: $18 per screen, per month, billed monthly. Unlimited screens included.

Features available at starting price: The solution offers a team feature that allows you to create a team for your project. It offers features that enable users to convert a file type to another file type and set alerts and notifications based on different rules for your team members. 

Cost to upgrade: Not applicable.

Features available in advanced versions: All features are available to use in a single plan.

6. REACH

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.8

Value-for-money rating

4.6

Functionality rating

4.5

Device compatibility

REACH is a cloud-based digital signage software solution that is known for its affordability and ease of use. REACH offers a number of features, including a drag-and-drop editor, content scheduling, and analytics.

Starting price: $30 per month, billed monthly. 

Features available at starting price: The basic plan includes prebuilt templates, supports unlimited users, storage, and technical support. The solution offers features that allow users to set up emergency alerts, troubleshoot remotely, display live traffic maps, and set content approval and role-based permissions. 

Cost to upgrade: Not applicable.

Features available in advanced versions: All features are available in a single pricing plan.

7. Fugo

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.6

Value-for-money rating

4.4

Functionality rating

4.7

Device compatibility

Fugo is a cloud-based digital signage software solution that is known for its simplicity and ease of use. Fugo offers a number of features, including a drag-and-drop editor, content scheduling, and analytics.

Starting price: $20 per screen, per month, billed annually.

Features available at starting price: The basic plan includes features such as custom content templates, advanced content scheduling, remote device management on supported platforms, schedule repeating playlists, and live playback preview.

Cost to upgrade: $30 per screen, per month, billed annually. 

Features available in advanced versions: Advanced versions include six user rules with custom permissions, Power BI integration, screen mirroring, a dedicated customer support manager, playlist builder, scheduling playlists, and priority support.

8. Jotform

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.7

Value-for-money rating

4.5

Functionality rating

4.6

Device compatibility

Jotform offers features to create and display digital signage content. Jotform allows you to create custom forms for a variety of digital signage purposes, such as event registration, feedback surveys, and product demos. Jotform's drag-and-drop editor makes it easy to create and customize your digital signage content without any coding knowledge.

Starting price: $34 per month, billed annually.

Features available at starting price: The starter plan supports up to 25 forms, 100MB storage space, 100 fields per form, one user per team, HIPAA compliance, and Jotform watermarks, which can be removed by upgrading to higher plans.

Cost to upgrade: $39 per month, billed annually.  

Features available in advanced versions: Advanced versions allow users to store documents in up to 10GB storage space and offer 500 fields per form, 250 monthly signed documents, access to one user per team, and branding removal.

9. ScreenCloud

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.8

Value-for-money rating

4.5

Functionality rating

4.5

Device compatibility

ScreenCloud is a cloud-based digital signage software solution that is known for its ease of use and affordability. ScreenCloud offers a number of features, including a drag-and-drop editor, content scheduling, and analytics.

Starting price: $20 screen, per month, billed annually. No minimum limit on screens. 

Features available at starting price: Includes features such as unlimited users, unlimited storage for all file types, built-in templates, weblinks, screen management, and third-party integration support. 

Cost to upgrade: $30 screen per month, billed annually.

Features available in advanced versions: Advanced versions include reporting dashboards on tools such as Tableau, Salesforce, and Grafana. It also offers custom fonts, and custom branding for the display. ScreenCloud also offers features such as user audit logs and single sign-on support, a dedicated customer manager, and proof-of-play reports.

10. SmarterSign

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.6

Value-for-money rating

4.6

Functionality rating

4.4

Device compatibility

SmarterSign is a cloud-based digital signage software solution that is known for its flexibility and scalability. SmarterSign offers a number of features, including content creation and management, multi-device support, audience targeting, and analytics.

Starting price: $25 per screen, per month, annually billed. One screen per player is included. 

Features available at starting price: Starting plan is suitable for small businesses, as it offers one screen per player, 1GB storage, content templates, and technical and user support.

Cost to upgrade: $40 screen per month, billed annually. Multiple screens per player are supported. 

Features available in advanced versions: Advanced versions offer support for multiple screens per player, playback reports, unlimited storage for media files, and remote support to users.

11. TelemetryTV

TelemetryTV is a cloud-based digital signage software solution that is known for its enterprise-grade features. TelemetryTV offers a number of features, including content creation and management, multi-device support, audience targeting, analytics, and security.

Starting price: $18 screen per month, billed annually. Five user licenses are included. 

Features available at starting price: Supports media storage up to 10GB. Provides a bandwidth of 100GB/month to users. Offers content management features such as file storage for image and video files and content scheduling. Provides a PCI DSS (SAQ-D) and GDPR-compliant platform.

Cost to upgrade: $28 device per month, billed annually. Up to 100 user licenses are included. 

Features available in advanced versions: Advanced versions support media storage up to 50GB and provide a bandwidth of up to 1000 GB/month to users. Offers advanced content management features such as tag-based playlists, team content-sharing capabilities, and screen overrides and alerts. Offers advanced device management features such as device webhooks and device playback logging.

12. UPshow

Trial/Free Version

  • Free Trial
  • Free Version

Overall rating

4.6

Value-for-money rating

4.2

Functionality rating

4.6

Device compatibility

UPshow is a cloud-based digital signage software solution that is known for its social media integration and performance marketing capabilities. UPshow offers a number of features, including social media integration, content scheduling, audience targeting, and analytics.

Starting price: $50 per month. Monthly subscription.  

Features available at starting price: Includes features such as content scheduling, integration with Canva, digital signage editor, provides trackable QR codes, and offers customer support to its users.

Cost to upgrade: $75 per month (billed monthly)

Features available in advanced versions: Advanced versions include everything from the starter plan plus news and entertainment feed options such as sports news, news from local and international regions as well interactive entertainment options such as social media wall and trivia.

13. XOGO Decision Signage

XOGO Decision Signage is a cloud-based digital signage software solution that is known for its flexibility and affordability. XOGO Decision Signage offers a number of features, including content creation and management, multi-device support, audience targeting, and analytics.

Starting price: $20 per player per month, billed monthly. Supports up to five-minute videos. 

Features available at starting price: Supports unlimited content library and advanced content-scheduling tools. The solution provides email-based tech support to its customers. It allows users to manage their players remotely, from any PC, tablet, or smartphone. 

Cost to upgrade: Not applicable.

Features available in advanced versions: A single plan has all the features.

Check out Capterra Shortlist for digital signage software to view the highest-rated and most popular products.

Understand the common pricing models:

  • Perpetual license: You pay an upfront sum for a license to own the software and use it in perpetuity. This is the more traditional model and is most common with on-premise applications.

  • Subscription: You pay a monthly fee to use the software for a specific amount of time. Subscription-based pricing gained popularity, thanks to the increasing adoption of Software-as-a-Service (SaaS).

  • Open-source license: Open-source licenses are usually free of charge, which reduces your upfront investment. Implementation, integration, and ongoing maintenance, however, can be major expenses.

Watch out for these often overlooked costs:

  • Data migration: While this can be done in-house, you might want to pay the vendor to transfer your existing data to the new system.

  • Training: Web-based training is often included in your plan, but vendors might charge for in-person training.

  • Hardware and IT: This could be a major expense for on-premise software buyers who need their own servers.

  • Maintenance and upgrades: Some vendors charge for updates, patches, upgrades, and other maintenance activities.


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About the Author

Himanshi Arora profile picture

Himanshi Arora is a Market Research Specialist at Capterra. She provides market insights and helps small businesses identify the right software for their needs by contributing to branded research reports such as Shortlist, Category Leaders, and FrontRunners. She enjoys exploring local restaurants and watching thrillers and sitcoms at her home base in Delhi.

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