Check out value-for-money and functionality ratings for CRM tools.
We hear from software buyers time and again that price and functionality are two of their top considerations when investing in customer relationship management (CRM) software. Budget is a consideration for most businesses, but affordability alone doesn't make a product valuable—it must also offer the required functionality.
Customer relationship management (CRM) software is software that automates and manages the customer life cycle of an organization. It is usually used by the sales team or sales reps to maintain contact with customers and quickly respond to their needs. CRM software pricing can range from $12 to over $200 per user per month. Read this buyers guide to further understand the system’s benefits, considerations when buying this type of tool, and more.
Below, we’ve ranked the top CRM software products based on user reviews—those with the highest ratings for both value for money and functionality. We’ve also included the starting price and functionality details for each product.
CRM software with the highest value-for-money and functionality ratings
The graph below shows CRM tools that offer the best value for money and functionality, according to user ratings. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).
Note: While products in the top-right zone of the graph rank higher in terms of both functionality and value-for-money ratings, all products in this graph are top-rated CRM software solutions.
Price comparison for top-rated CRM software
The cost of CRM software may vary based on the number of users, features, or other factors, and comparing pricing for multiple products can be time-consuming. We’ve created a table to highlight how different CRM tools stack up against each other in terms of starting price, free trials, and freemium versions—allowing you to compare these products side by side.
From the products mapped on the scatter plot above, only those with publicly-available pricing information on vendor websites are listed in the price comparison table below. They are arranged in decreasing order of their combined ratings—value for money plus functionality.
We selected products for this article based on their average ratings between January 2022 to January 2024, which may differ from their current overall average ratings.
1. Teamgate
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $39.90 per user, per month (billed annually).
Features available at starting price: The starter pack offers features such as lead management, a sales dashboard, workflow automation, deals forecasting, marketing integrations, 24/7 chat and email support, and a dedicated account manager.
Cost to upgrade: $59.90 per user, per month (billed annually).
Features available in advanced versions: In addition to the starter features, advanced versions offer features such as lead scoring, advanced sales insights and analytics, multi-currency, 24/7 phone and video support, sales training, and exclusive access to the sales accelerator community.
2. OA Mobile
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $75 per user, per month (billed monthly).
Features available at starting price: The starter pack offers features such as contact management, calendaring, prospect management, lead development, activity logging, email marketing, and a user activity report.
Cost to upgrade: It provides a flat rate pricing that includes all features.
Features available in advanced versions: All features are offered in a single plan.
3. Breakcold
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $17.40 per user, per month for agencies, startups, and consultants (billed annually).
Features available at starting price: The starter pack offers features such as contact management, sales pipelines, user activity history, custom fields, lead tracking, collaborative notes, task reminders, and social media engagement feeds.
Cost to upgrade: $29.40 per user, per month (billed annually).
Features available in advanced versions: In addition to the features offered at starting price, advanced versions include features such as email campaigns, campaign analytics, custom domain tracking, email assistant, mobile and desktop preview, and email verifier and rotation.
4. Salesforce Customer360
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $25 per user, per month (billed annually).
Features available at starting price: The starter plan offers features such as contact management, account management, lead management, lead assignment and routing, opportunity management, campaign management, a customizable sales process, as well as customizable reports and dashboards, and case management.
Cost to upgrade: $80 per user, per month (billed annually).
Features available in advanced versions: In addition to starting plan features, advanced versions include features such as forecast management, opportunity scoring, the ability to track and manage sales orders, create quotes, automated topics, and recommendations on what to follow and join.
5. Kylas Sales CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $250 per month for unlimited users (billed monthly).
Features available at starting price: The starter plan offers features such as lead management, contact management, deals management, a customizable lead and deal pipeline, custom quotations, a mobile app, productivity dashboard, history feed, workflow automation, automated lead routing, sales dashboard, calendaring, email templates, and email support.
Cost to upgrade: $1,250 per month for unlimited users (billed monthly).
Features available in advanced versions: In addition to the starting plan features, advanced versions include features such as business intelligence (BI) analytics, multi-currency support, phone support, and an account manager.
6. Less Annoying CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $15 per user, per month (billed monthly).
Features available at starting price: The starter plan offers features such as contact management, pipeline management, custom fields, email logging, task management, calendar and task management, lead management, mobile app, collaboration, email and phone support.
Cost to upgrade: It provides a flat rate pricing that includes all features.
Features available in advanced versions: All features are offered in a single plan.
7. VipeCloud
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $20 per month (billed annually).
Features available at starting price: The starter plan offers features such as contact management, opportunity management, a visual pipeline, task management, content library, and reports, as well as unlimited CRM contacts, sign-up forms, landing pages, 500 marketing contacts, social sharing, email open, click, and attachment tracking, personal email templates, email marketing with mail merge, and a help center.
Cost to upgrade: $40 per user, per month (billed annually).
Features available in advanced versions: The advanced versions offer the same as the starting plan’s features in addition to auto-responders to create triggers and automations, sales estimates, automatic contact creation, account management, custom fields, user roles, and email support.
8. EngageBay CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $11.95 per user, per month (billed annually).
Features available at starting price: The starter package includes features such as 500 CRM contacts, tag management, calling minutes, deal management, task management, appointment scheduling, predictive lead scoring, user activity, email tracking, and embed forms, as well as live chat, email templates, landing pages, reports dashboard, Gmail and Outlook integration, and email and chat support.
Cost to upgrade: $45.99 per user, per month (billed annually).
Features available in advanced versions: Advanced versions offer the same as starting plan features in addition to custom deal tracking, email scheduling, multi-currency support, proposals, timezone-based delivery, custom fields, custom sales reports, dedicated account manager, and free onboarding sessions.
9. Upnify CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $14 per user, per month (billed annually).
Features available at starting price: The starter pack offers features such as appointment scheduling, user roles and permissions, geolocation, sales reports, report forecasting, email tracking, simple quoting, and sales forecasting.
Cost to upgrade: $20 per user, per month (billed annually).
Features available in advanced versions: Advanced versions offer the same starting plan features while including API for integration with external tools, mass email campaigns, email marketing, quoting for products, multi-currency support, live chat, and email and phone support.
10. Mokapen
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $10.78* per month for one member (billed annually).
Features available at starting price: The starter pack offers features such as appointment management, sales pipeline management, task monitoring, contact management, and a deals progress report.
Cost to upgrade: $63.61* per month for 50 members (billed annually).
Features available in advanced versions: In addition to base features, advanced versions include booking management, booking reports, time tracking, online pages and forms, and user permission roles.
*Converted Euro to USD on February 13, 2024 using xe.com.
11. Zixflow
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $19 per user, per month (billed annually).
Features available at starting price: The starter plan offers features such as the ability to store 25,000 CRM contacts, contact enrichment, email and calendar sync, one email account, campaign analytics, and member level permission.
Cost to upgrade: $49 per user, per month (billed annually).
Features available in advanced versions: Advanced versions offer the same as starting price features along with unlimited CRM contacts, automated record creation, two email accounts, and white-labeled webforms.
12. Escala
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $30 per month for one user (billed annually).
Features available at starting price: The starter plan offers features such as contact management, contacts’ historical activities, opportunity filters, opportunity analytics, task-and-activity calendar, synchronization with Google calendar, email marketing, content generator for landing pages, and email marketing.
Cost to upgrade: $77.60 per month for one user (billed annually).
Features available in advanced versions: Advanced versions include all the base plan features in addition to an assigned success manager, live training, advanced filters and segmentation, multiple sales funnels, automatic contact qualification for lead scoring, and pre-designed templates.
13. NetHunt CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $24 per user, per month (billed annually).
Features available at starting price: The starter plan offers features such as contact management, leads management, sales opportunity management, pipeline management, call logs, meeting notes, tasks and reminders, document management, team collaboration, activity logging, duplicates management, automated email logging, contact segmentation, shared email templates, and custom user roles.
Cost to upgrade: $34 per user, per monthly (billed annually).
Features available in advanced versions: All the base plan features are available in advanced versions. However, this plan also includes additional features such as email campaigns, campaign analytics, email personalization, personal messaging apps for client communication, such as Facebook, Instagram, and Viber Chatbots, and additional custom user roles.
14. Clientjoy
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $12 per member, per month (billed annually).
Features available at starting price: The key features of the starter plan are visual charts and reporting, a sales pipeline with a Kanban view, audit trail logs of activities, embedded forms, mass campaigns, email sequencing, an AI content writer, proposal management, document tracking, and an appointment scheduler.
Cost to upgrade: $20 per member, per month (billed annually).
Features available in advanced versions: All the base plan features are included in addition to a client portal, custom fields, multi-currency support, embedded project management tools, and white-labeling.
15. OpenCRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $41.42** per user, per month (billed monthly).
Features available at starting price: The starter plan offers direct quote creation from an opportunity, the ability to track leads, as well as to build campaign lists using custom views and searches, a sales pipeline with a graphical view, automated emailing, activity management including custom views, easy reminders, time tracking, contact management including contacts’ full history, and list management; it also includes email marketing, email templates, and a mobile app.
Cost to upgrade: It provides a flat rate pricing that includes all features.
Features available in advanced versions: All features are offered in a single plan.
**Converted GBP to USD on February 13, 2024 using xe.com.
16. Vtiger CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $12 per user, per month for up to 15 users (billed annually).
Features available at starting price: The key features of the starter plan are contact management, contact engagement, internal collaboration, web-to-lead forms, email campaign reports, sales enablement, a sales pipeline, auto assignment and routing of leads, email tracking and real-time notifications, and Salesforce automation.
Cost to upgrade: $30 per user, per month (billed annually).
Features available in advanced versions: Advanced versions include all the base plan features in addition to lead scoring, profile and engagement scoring, social ticketing, sales insights, sales order, and customizable sales reports and dashboards.
17. Claritysoft CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $39 per user, per month for minimum three users (billed annually).
Features available at starting price: The key features of the starter plan are account management, contact management, lead management, task management, event management, calendar management, relationship linking, a mobile app, sales pipeline management, price quotations, an activity feed, email templates, email tracking, custom user types, custom contact rules, and customizable reports and dashboards.
Cost to upgrade: $49 per user, per month for minimum three users (billed annually).
Features available in advanced versions: All the base plan features are included in addition to project management, help desk management, a pipeline Kanban board view, custom advanced fields, and an audit log.
18. OneHash CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $48.16*** per user, per month for ten users (billed annually).
Features available at starting price: The key features of the starter plan are lead management, customized web forms, domain white-labeling, user roles and permissions, multi-language and currency support, sales target monitoring, interactive dashboards, sales forecasts, sales funnel and pipeline analysis, campaign tracking, and approval automation.
Cost to upgrade: $198.70*** per user, per month for thirty users (billed annually).
Features available in advanced versions: All features available in the base plan are seamlessly integrated into the advanced version; however this tailored plan is designed specifically to accommodate a user base of up to 30 users.
***Converted INR to USD on February 13, 2024 using xe.com.
19. monday sales CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $12 per seat, per month for minimum three seats (billed annually).
Features available at starting price: The key features of the starter plan are a contacts database, web forms to capture leads, customizable pipelines, unlimited CRM contacts, templates for leads, and contact and deal management.
Cost to upgrade: $17 per seat, per month for minimum three seats (billed annually).
Features available in advanced versions: All the base plan features are included in addition to lead management, account and contact management, deal management, two-way email integration with Gmail and Outlook, an AI email generator, activity management, custom CRM automation, as well as quotes and invoices.
20. Nutshell
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $16 per user, per month (billed annually).
Features available at starting price: The key features of the starter plan are contact management including automatic customer data scouring, a centralized customer database, and automatic contact syncing. It also includes lead capture, pipeline management, including a customizable sales pipeline, communication and task management, including communication histories, bulk email templates, user roles and permissions, and shareable email templates.
Cost to upgrade: $42 per user, per month (billed annually).
Features available in advanced versions: All the base plan features are included in addition to guided sales process builders, automated pipeline distribution, automated lead advancement, post-sale lead management, hot leads, click-to-call as well as phone recordings, advanced reports such as a forecast report, activity report, and funnel report—it also has sales and activity quotas, personal email sequences, and email marketing migration assistance.
21. Prospect CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Starting price: $200 per month for a minimum four users (billed annually).
Features available at starting price: The key features of the starter plan are unlimited customer accounts, integrated quoting and order processing, sales pipeline management, telesales, and customer service management.
Cost to upgrade: $400 per month for minimum four users (billed annually).
Features available in advanced versions: All the base plan features are included in addition to contract management, account manager record restriction, auto contact enrichment using social data, and API access.
Check out our Capterra Shortlist for CRM software to view the highest-rated and most popular products.
CRM software pricing models and related costs
Understand the common pricing models for CRM software:
Perpetual license: You pay an upfront sum for the license in order to own the CRM tool and use it in perpetuity. This is the more traditional model and is most common with on-premise applications.
Subscription: You pay a monthly fee to use the software for a specific amount of time. Subscription-based pricing has gained popularity, thanks to the increased adoption of the cloud-based model.
Open source license: Open source licenses are usually free of charge, which reduces your upfront investment. Implementation, integration, and ongoing maintenance, however, can be major expenses.
Watch out for these often overlooked costs:
Data migration: While this can be done in-house, you might want to pay the vendor to transfer your existing software data to the new system.
Training: Web-based training is often included in your plan, but vendors might charge for in-person training.
Hardware and IT: This could be a major expense for on-premise software buyers who need their own servers.
Maintenance and upgrades: Some vendors charge for updates, patches, upgrades, and other maintenance activities.