Compare pricing for top email marketing software with the highest ratings.
We hear from software buyers time and time again that price and functionality are two of their top considerations when investing in email marketing software. Budget is a constraint for most businesses, but affordability alone doesn't make a product valuable—it must also offer the required functionality.
Email marketing software enables businesses to create, track, and send email campaigns to a targeted audience. It allows marketers to manage and automate various aspects of email marketing, including building and segmenting email lists, designing emails, scheduling and delivering them, and analyzing the results through various metrics. Estimates can be adjusted for changes in project scope or timeline. Email marketing software pricing can range from $2 to over $800 per month. Read the Buyers Guide to further understand the system’s benefits, considerations when buying the software, and more.
In this report, we’ve ranked the top email marketing software products based on user reviews— those with the highest ratings for both value for money and functionality. We’ve also included the starting price and functionality details for each product.
Email marketing software with the highest value-for-money and functionality ratings
The graph below shows email marketing tools that offer the best value for money and functionality according to user ratings. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).
Note: While products in the top-right zone of the graph rank higher in terms of both functionality and value-for-money ratings, all products in this graph are top-rated email marketing software.
Price comparison for top-rated email marketing software
The cost of email marketing software may vary based on the number of users, features, or other factors. Comparing functionality and pricing for multiple products can be a time-consuming task. That’s why we’ve created a table to highlight how different email marketing tools stack up against each other in terms of starting prices, free trials, and freemium versions, allowing you to compare these products side by side.
From the products mapped on the scatter plot above, only those with publicly available pricing information on vendor websites are listed in the price comparison table below. They are arranged in decreasing order of their combined ratings—value for money plus functionality.
We selected products for this article based on their average ratings between July 2022 and July 2024, which may differ from their current overall average ratings.
1. Bento
Starting price: $30 per month (billed monthly)
Features available at starting price: The starter pack includes full access to all features and products, unlimited email sending, team members, agents, anonymous tracking, domains, sites, and sending authors, along with Bento Workflows, Bento Chat, Bento Forms, Bento Capture, and Bento Attribution, all under Bento Starter.
Cost to upgrade: NA
Features available in advanced versions: Advanced versions offer the same features as the starter plan but allow businesses to accommodate more users.
2. Success.ai
Starting price: $31 per user, per month (billed annually)
Features available at starting price: The starter plan offers unlimited email accounts and warmup, 50 uploaded contacts, 100 total emails, 50 AI writer credits, 30 included leads for free, live chat support, monthly exports of 1,200 quality leads, payment only for verified leads, precise and advanced filter tools, and data enrichment capabilities.
Cost to upgrade: $77 per user, per month (billed annually)
Features available in advanced versions: Advanced versions offer monthly exports up to 3,200 leads, have precision and advanced filters and provide premium support to users.
3. Phonexa
Starting price: $100 per month (billed monthly)
Features available at starting price: The features include summary and detailed report data storage, system logs storage, multiple ESP integration, data storage for up to 5 million contacts, geolocation reporting, campaign automation, and suppression management.
Cost to upgrade: $500 per month (billed monthly)
Features available in advanced versions: The software facilitates suppression management, segmentation automation, drip campaigns, event-based campaigns, an HTML template builder, A/B testing, multiple delivery channels per campaign, and domain-based multiple channel distribution.
4. Systeme.io
Starting price: $19 per user, per month (billed annually)
Features available at starting price: The starter pack allows users to send unlimited emails to contacts, store unlimited files on web pages, have an unlimited number of students, make payments via Stripe or PayPal without transaction fees, manage and integrate the affiliate program with funnels and websites, and access online support.
Cost to upgrade: $33 per user, per month (billed annually)
Features available in advanced versions: In addition to base features users can track student activity history and integrate with Stripe, PayPal, Razorpay, Flutterwave, Paystack, and Xendit.
5. VBOUT
Starting price: $45 per month (billed annually)
Features available at starting price: The starter pack includes lead management, email marketing (500 emails/month), marketing automation, and pipeline management. It provides all the tools needed to generate and nurture leads, along with additional features like landing pages, advanced reporting, advanced AI, and an AI chatbot.
Cost to upgrade: $90 per month (billed annually)
Features available in advanced versions: The Enterprise plan includes social media tools, API access, calendar booking, no VBOUT branding, and technical support. For larger teams, it offers more integrations and controls, including a Salesforce connector, increased API limits, a dedicated IP pool, and a dedicated account manager.
6. Selzy
Starting price: $5 per month (billed annually)
Features available at starting price: The starter plan offers bulk emails, an email builder, personalization, email analytics, 24/7 support, website subscription forms, email automation, email templates, image storage, send time optimization, A/B testing, and segmentation.
Cost to upgrade: $7 per month (billed annually)
Features available in advanced versions: Upgrade plans include an email quality checker, anti-spam email check, email size check, and email authentication check.
7. EmailOctopus
Starting price: $9 per month (billed monthly)
Features available at starting price: The starter plan has features like unlimited templates, a drag-and-drop editor, an email builder that allows users to write their own HTML, over 30 mobile-friendly email templates, and the ability to import and code the HTML email templates.
Cost to upgrade: $12 per month (billed monthly)
Features available in advanced versions: In addition to the starter plan’s features, advanced versions have the ability to remove EmailOctopus branding, access to a knowledge base, video tutorials, email support, and advanced segmentation based on list fields and campaign activity.
8. Acrelia News
Starting price: $32 per month (billed monthly)
Features available at starting price: The starter package offers responsive templates designed for professional mailings, optimized for popular email clients, mobile devices, and tablets. Users can personalize campaigns by including custom subscriber fields such as names and last names.
Cost to upgrade: $48 per month (billed monthly)
Features available in advanced versions: In addition to the starter package, the advanced version offers a QR code generator, an advanced HTML editor, an integrated image editor, a free anti-spam analyzer, a link checker, and the ability to schedule email sendings.
*Converted from EURO to USD on July 3, 2024, using www.xe.com
9. Acumbamail
Starting price: $22 per month (billed annually)
Features available at starting price: The starter plan includes features like an email marketing editor, up to 250 subscribers, up to 2,000 sends per month, content sources (1 source, 1 item/source), no minimum-term contract, automations, websites, A/B testing, complete reports, and a Simple Mail Transfer Protocol (SMTP) integration.
Cost to upgrade: $62 per month (billed annually)
Features available in advanced versions: Advanced versions offer agency account, automatic resend capability, list cleaning, integration with Facebook audiences, priority in the sending queue, monthly email marketing consultancy, surveys, social media management, content sources, and the ability to save synchronized rows in the editor.
10. Mailerlite
Starting price: $9 per month (billed annually)
Features available at starting price: The starter plan includes unlimited monthly email sends with customizable user permissions, a drag-and-drop newsletter editor, a rich-text editor, an image library, mobile-friendly templates, and options to create or use pre-designed newsletter templates.
Cost to upgrade: $18 per month (billed annually)
Features available in advanced versions: Advanced versions offer features such as custom variables, email pop up and embedded forms A/B split testing surveys, quizzes, preview and send test emails, delivery by timezone, dynamic email content, auto resend campaigns, unsubscribe page builder as well as multivariate testing.
11. Getsitecontrol
Starting price: $13.5 per month (billed monthly)
Features available at starting price: The starter plan allows ready-to-use templates and branding-free widgets, along with a contact database, custom fields, and segmentation capabilities to create personalized promotional emails. It also provides performance reports and scheduling features.
Cost to upgrade: $20.8 per month (billed monthly)
Features available in advanced versions: Advanced versions include A/B testing, dynamic text replacement, skip logic and branching for surveys, email link click tracking, scrolling text options, and product card integration.
*Converted from INR to USD on July 3, 2024, using www.xe.com
12. SendPulse
Starting price: $6.4 per month (billed annually)
Features available at starting price: The starter plan provides unlimited number of emails, 200 MB of image storage, 100 sender email addresses across three domains, flows and events with elements in Automation 360, two bio link pages, verifications with the email verifier, five saved segments, a full A/B testing suite, and supports up to three users per account.
Cost to upgrade: $7.68 per month (billed annually)
Features available in advanced versions: Advanced version offers unlimited email sending, 500 MB of image storage, 300 sender email addresses across five domains, and supports flows and events with up to 150 elements in Automation 360. It includes two websites and two bio link pages, supports email verification, unlimited segments and tags, a full A/B testing suite, and accommodates up to 10 users per account.
13. Cyberimpact
Starting price: $14.26 per month (billed monthly)
Features available at starting price: The starter plan provides a drag-and-drop editor, an image library, an image editor, responsive templates for mobile devices, the ability to create custom email templates, an HTML editor, a countdown block with time settings, an RSS/ATOM feed block, a video/GIF block, a calendar module, micro surveys, an autosave functionality, advanced segmentation capabilities, statistics on your mailings, the ability to download reports in Excel or CSV format, and insights into reasons for unsubscribing.
Cost to upgrade: $26.4 per month (billed monthly)
Features available in advanced versions: Advanced version offers ready-to-use automation scenarios and allows for the creation of unlimited automated email scenarios within a 30-day period. Users can create scenarios based on triggers like birthdays or form subscriptions, and set multiple automation actions and conditions such as email opens or link clicks.
*Converted from CAD to USD on July 3, 2024, using www.xe.com
14. Zoho Campaigns
Starting price: $3 per month (billed annually)
Features available at starting price: The starter plan provides basic template layouts, pre-designed responsive newsletter templates, a drag-and-drop template editor, a template library, and support for email attachments across all plans.
Cost to upgrade: $4.50 per month (billed annually)
Features available in advanced versions: Marketing calendar, customizable header and footer, the option to remove the Zoho campaigns logo in the footer and reports, and analytics are included in the applicable plans while features like unlimited emails and inbox preview (Litmus) is available as an add-on in specific plans. Chain campaigns, child campaigns, and A/B testing, RSS campaigns are available in one plan.
15. Mailercloud
Starting price: $84 per month (billed annually)
Features available at starting price: The starter plan provides an AI-powered subject line generator, a rich text editor, regular campaigns, auto responder, A/B testing, a spintax option, link checker, blacklist monitoring, webhook integration, a workflow editor, bulk automation, a drag-and-drop editor, a customizable template gallery, and support for custom coded templates.
Cost to upgrade: Contact Vendor for upgraded pricing
Features available in advanced versions: The advanced version includes a creative assistant, the option to remove Mailercloud branding from the footer, a dedicated account manager, a dedicated IP, and 25 advanced automation options.
16. Klaviyo
Starting price: $20 per month (billed monthly)
Features available at starting price: The starter plan provides hyper-precise segmentation, a drag-and-drop automation builder, built-in forms and pop-ups, personalized benchmarks, over 350 pre-built integrations, templates with built-in best practices, campaigns for targeted one-off messages, automated A/B testing, detailed customer profiles, personalized product recommendations, multichannel attribution, and built-in compliance and deliverability features.
Cost to upgrade: $35 per month (billed monthly)
Features available in advanced versions: The advanced plan offers base features along with 5,000 monthly email sends, mobile push notifications, 150 free monthly SMS/MMS credits (including applicable SMS carrier fees), and email and chat support.
17. HubSpot Marketing Hub
Starting price: $15 per month (billed monthly)
Features available at starting price: The starter plan provides live chat, email marketing, forms, HubSpot Payments (U.S. only), email and in-app chat support, and basic marketing automation.
Cost to upgrade: $800 per month (billed monthly)
Features available in advanced versions: The advanced version offers conversational bots, forms, removal of HubSpot branding, additional features, unlimited actions with omni-channel marketing automation, a 10x marketing contact tier email send limit per calendar month, and unlimited basic workflows per form with unlimited actions.
Check out Capterra Shortlist for Email Marketing Software to view the highest-rated and most popular products.
Email marketing software pricing models and related costs
Understand the common pricing models:
Perpetual license: You pay an upfront sum for a license to own the email marketing system and use it in perpetuity. This is a traditional model and is most common with on-premise applications.
Subscription: You pay a monthly fee to use the software for a specific time. The increasing adoption of Software-as-a-Service (SaaS) heightened demand for subscription-based pricing.
Open-source license: Open-source licenses are usually free, reducing your upfront investment. However, implementation, integration, and ongoing maintenance can be major expenses.
Watch out for these often-overlooked costs:
Data migration: While this can be done in-house, you might want to pay the vendor to transfer your existing contract data to the new system.
Training: Web-based training is often included in your plan, but vendors might charge for in-person training.
Hardware and IT: This could be a major expense for on-premise software buyers who need their own servers.
Maintenance and upgrades: Some vendors charge for updates, patches, upgrades, and other maintenance activities.
