Compare pricing for the top email marketing software products with the highest value-for-money and functionality ratings.
We hear from software buyers time and again that two of their top considerations when investing in a new email marketing solution are price and functionality. Budget is a constraint for most businesses, but affordability alone doesn't make a product valuable—it must also offer the functionality you need.
In this report, we've ranked the most valuable email marketing software products based on verified user reviews: those with the highest ratings for both value for money and functionality. We also break down the starting cost and relevant pricing details for each product. Read more.
Top email marketing software rated on value for money and functionality
The graphic below shows products that have the highest value-for-money and functionality ratings based on user reviews in Capterra’s email marketing software directory. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).
Note: While products in the top-right zone of the graph rank higher in terms of both the functionality and the value-for-money rating, all products in this graph are top rated.
Narrow your search for email marketing agencies with our list of companies in the following areas:
Price comparison for top-rated email marketing software
Comparing pricing and functionality for multiple software solutions can be a time-consuming task. We’ve created a table to highlight how different email marketing software products stack up against each other in terms of starting pricing, free trials, and free versions, allowing you to compare these products in one place.
From the 25 products mapped on the scatter plot above, only those with publicly available pricing information on vendor websites are listed in the price comparison table below.
Note: Products are listed in alphabetical order, and the pricing included is for the entry-level/lowest-priced offering (discounted pricing not considered) found on vendor websites as of October 14, 2022. The cost of these email marketing software products may vary based on the features, such as the number of contacts and subscribers supported.
1. ActiveCampaign
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Automation in ActiveCampaign
ActiveCampaign is a cloud-based marketing and sales automation software solution that offers features including email marketing, marketing automation, email segmentation, email and automation reporting as well as site and event tracking.
Starting price: $9 per month (billed annually) for 500 contacts.
Features available at a higher price: Advanced versions of ActiveCampaign offer features such as landing pages, contact scoring, SMS marketing, conditional content, and mobile campaign reporting.
2. Activity Messenger
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Sending SMS and email in Activity Messenger
Activity Messenger is an online communication platform that helps organizations with email marketing, SMS, surveys, waivers with digital signatures, forms, payments, class management, contact management, eCommerce, and automation.
Starting price: $49 per month (billed monthly) for small clubs.
Features available at a higher price: Advanced versions of Activity Messenger offer features such as mass export, volunteer management, and Zoom classes.
3. Direct Mail
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Built-in templates in Direct Mail
Direct Mail is a direct marketing solution that helps users create and send personalized emails. This tool also offers features, including customizable email templates, live previews, conditional logic, image editing, campaign analytics, and subscriber activity reporting.
Starting price: $15 per month (billed monthly) for up to 500 subscribers.
Features available at a higher price: Direct Mail offers two pricing plans with similar features based on the number of subscribers and the count of email credits.
4. EngageBay
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Contact management in EngageBay
EngageBay is an all-in-one CRM platform for marketing, sales, and support teams. The solution offers a variety of features, including email marketing, autoresponders, email broadcast, web pop-ups, lead scoring, SMS marketing, and a landing page builder.
Starting price: $11.99 per user, per month (billed biennially) for 750 contacts.
Features available at a higher price: Advanced versions of EngageBay offer abilities such as marketing automation, push notifications, site messages, broadcast A/B testing, custom domain, call records, and service automation.
5. Envoke
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Email templates in Envoke
Envoke is a marketing and communications software solution for communication professionals. It offers features such as contact import and export, dynamic lists, email automation, custom email footer, activity timeline, email campaign reports, A/B testing, campaign scheduling, and pre-built templates.
Starting price: $49 per month (billed monthly) for up to 5,000 contacts and includes three users. A pay-as-you-go payment option on the basis of the number of emails sent is also available.
Features available at a higher price: Advanced versions of Envoke offer features such as user roles, dynamic content, custom domain, private subscriptions, customizable preferences page, email archives page, and API access.
6. GlassHive
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Email builder in GlassHive
GlassHive is a web-based sales and marketing tool for IT service providers. It offers features such as email marketing, sales management, tasking, social media management, landing page creation, and automated marketing plans.
Starting price: $49 per user, per month (billed monthly)
Features available at a higher price: All the features are available in a single plan.
7. GMass
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Sending emails in GMass
GMass is a cloud-based email marketing service that can be added to Gmail. It helps users with breaking Gmail’s limits, email warm-up, personalized mail merge, email address verification, spam solving, a custom tracking domain, and email support.
Starting price: $16.58 per month (billed annually) for an individual.
Features available at a higher price: Advanced versions of GMass offer features such as sequences and follow-ups, A/B testing, and high-priority support.
8. INBOX
Trial/Free Version
- Free Trial
- Free Version
Overall rating: 4.8
Value-for-money rating: 4.8
Functionality rating: 4.6
Device compatibility
Screenshots
Dashboard in INBOX
INBOX is a cloud-based email marketing solution that offers features such as brand management, A/B split campaigns, automatic resend, advanced marketing automation, RSS feed support, marketing automation, newsletter editor, and ready-to-use templates.
Starting price: $5 per month (billed annually).
Features available at a higher price: Advanced versions of INBOX offer features such as dedicated IP, deliverability consultation, and success manager, along with custom newsletter and landing page designs.
9. Klaviyo
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Automations in Klaviyo
Klaviyo is a marketing automation platform for email and SMS marketing teams to help users with hyper-precise segmentation, drag-and-drop automation, personalized benchmarks, automated A/B testing, campaigns for targeted and one-off messages, and personalized product recommendations.
Starting price: $20 per month (billed monthly) for 251 to 500 contacts and up to 5,000 email sends.
Features available at a higher price: Advanced versions of Klaviyo offer higher monthly SMS/MMS credits.
10. MailerLite
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Dashboards in MailerLite
MailerLite is an email marketing solution that offers features such as custom user permissions, landing pages, embedded forms, segmentation, subscriber management, newsletter templates, email automation builder, API documentation, custom domains, and eCommerce.
Starting price: $9 per month (billed annually) for up to 1,000 subscribers.
Features available at a higher price: Advanced versions of MailerLite offer features such as promotion pop-ups, multiple automation triggers, password-protected pages, custom code injection, and 24/7 live chat support.
11. Mailmodo
Trial/Free Version
- Free Trial
- Free Version
Overall rating: 4.6
Value-for-money rating: 4.6
Functionality rating: 4.6
Device compatibility
Mailmodo is an email marketing solution designed to help users add forms inside emails without code, add logic/conditions. It offers features such as dynamic personalization, bulk campaign creation, manual data export, contacts synchronization, and contact import via API.
Starting price: $99 per month for 40,000 contacts.
Features available at a higher price: Advanced versions of Mailmodo offer features including uploading your own HTML, automated email sequences, importing events through API, dedicated customer success, and exporting data via API.
12. Moosend
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Account dashboard in Moosend
Moosend is an email marketing and automation software solution that offers features including content A/B testing, list segmentation, AI subject line optimization, user action tracking, holistic reporting, a visual workflow builder, editable forms, and anti-bot protection.
Starting price: $7 per month (billed annually) for up to 500 subscribers.
Features available at a higher price: Advanced versions of Moosend offer features such as a dedicated account manager, priority support, dedicated IP, single-sign-on (SSO), and speech synthesis markup language (SSML).
13. Ongage
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
A/B/C/D/E testing in Ongage
Ongage is an email marketing platform that offers features such as segmentation, personalization, email template design, mail testing, analytics, and A/B testing.
Starting price: $399 per month (billed monthly) and includes two users.
Features available at a higher price: Advanced versions of Ongage offer features such as real-time A/B testing, customer success manager, API access, and automated drip campaigns.
14. Really Simple Systems CRM
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Sales dashboard in Really Simple Systems CRM
Really Simple Systems CRM is a CRM software solution designed for growing teams and offers contact management, pipeline management, email integration, lead management, email marketing, marketing automation, calendar management, and reporting.
Starting price: $14 per user, per month (billed annually).
Features available at a higher price: Advanced versions of Really Simple Systems CRM offer features such as quotations, advanced reporting, scheduled reports, custom chart widgets, custom charts, account manager, and team training.
15. Remarkety
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Email automation sequence in Remarkety
Remarkety is an eCommerce marketing automation platform that helps deliver effective emails, SMS, and social campaigns. The tool offers features such as automated workflows, performance reports, contact segmentation, product recommendations, A/B/C testing, transactional emails, and custom branding.
Starting price: $25 per month (billed monthly).
Features available at a higher price: Advanced versions of Remarkety offer features such as a dedicated account manager, custom API, phone support, a personal onboarding session, a dedicated IP address, and point-of-sale (POS) integration.
16. Sender
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Drip automation in Sender
Sender is an email marketing platform that helps users with email automation, pre-built workflows, automation splits, custom trigger automation, segmentation, custom fields, campaign reports, and 24/7 chat support.
Starting price: $8.33 per month (billed annually).
Features available at a higher price: Advanced versions of Sender offer features including advanced automation, animated countdown timers, SMS credits, inbox previews, SMS automation, and a dedicated IP address and success manager.
17. Sendinblue
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Drag-and-drop tool in Sendinblue
Sendinblue is a digital marketing platform that offers marketing and contact management features such as email campaigns, SMS marketing, email and SMS personalization and segmentation, and customizable signup forms.
Starting price: $22 per month (billed annually).
Features available at a higher price: Advanced versions of Sendinblue offer features such as send-time optimization, landing page builder, Facebook ads, geography and device reporting, heat map reporting, and advanced open-and-click stats.
18. SendPulse
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Email dashboard in SendPulse
SendPulse is a multi-channel marketing automation platform that offers features such as email marketing, SMS marketing, landing pages, automated email flows, email campaigns, transactional emails, and pre-test messages.
Starting price: $7 per month (billed annually). Monthly and pay-as-you-go payment options are also available.
Features available at a higher price: Advanced versions of SendPulse offer the same features as the starting plan; however, with higher capacity in terms of the number of landing pages, users, sender’s addresses, image storage, and segmentation.
19. Smaily
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Dashboards in Smaily
Smaily is an email marketing and automation software solution that offers features including a template editor, landing page creation, email marketing, automated workflows, triggered actions, and transactional email delivery.
Starting price: $5 per month (billed monthly) for up to 500 subscribers.
Features available at a higher price: Advanced versions of Smaily offer features such as priority support by live chat or by phone.
20. Systeme.io
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Dashboard in Systeme.io
Systeme.io is an all-in-one marketing platform that helps create sales funnels, send marketing emails, build websites, manage affiliates, create online courses, capture leads, sell online content, and automate marketing campaigns.
Starting price: $19 per month (billed annually) and includes 5,000 contacts.
Features available at a higher price: Advanced versions of Systeme.io offer the same features as the starting plan; however, with higher capacity in terms of the number of automation rules, workflows, order bumps, A/B tests, and custom domains.
21. VBOUT
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Automation workflow in VBOUT
VBOUT is a marketing automation tool that helps businesses with lead management, social media management, landing page creation, automation, lead management, customizable marketing analytics, lead scoring, and email marketing.
Starting price: $90 per month (billed annually).
Features available at a higher price: Advanced versions of VBOUT offer features including a fully customized stack, dedicated IP warm-up, custom-tailored integration, and a dedicated account manager.
22. vcita
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Client profile in vcita
vcita is a cloud-based business management solution that offers functionalities including payment automation, billing, scheduling, client management, email and SMS marketing, lead capturing, document management, and automated reminders and campaigns.
Starting price: $19 per month (billed annually).
Features available at a higher price: Advanced versions of vcita offer features including email and SMS marketing campaigns, email template and notification scheme customization, and HIPAA compliance + business associate agreements (BAA).
If you want to explore more email marketing tools, please visit our email marketing category page.