Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. Learn more

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more

img
Get started on Capterra,
your guide to the best software
  • 2.5M+ verified reviews
  • 50M+ customers yearly
  • 25+ years of expert advice

Discover software solutions

We have a curated list of effective solutions to help you scale your business.
Narrow down your search:
product-logo

Key Features

A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
product-logo

Key Features

A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing

Top-rated software of 2026

Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

By proceeding, you agree to our Terms Of Use and Privacy Policy.

Compare all software products on Capterra's Marketing Automation Directory.

Explore top types of software

Human Resources

Optimize your workflow to easily manage, pay, hire and onboard employees.
product-logo
product-logo
product-logo
 87% of users recommend these products

Enterprise Resource Planning (ERP)

Streamline operations and unify data with integrated ERP solutions.
product-logo
product-logo
product-logo
 93% of users recommend these products

Hospitality, Dining, Event and Travel

Enhance guest experiences, automate tasks and improve revenue management.
product-logo
product-logo
product-logo
 89% of users recommend these products

Find out what real users say about these tools

How Capterra verifies reviews

Capterra carefully verifies all reviews submitted to bring you authentic feedback from real users. Our vetting system comprises of human moderators who verify reviewers are real people and true product users, and leading tech to analyze content quality and detect plagiarism and Generative AI. For more information about our reviews verification system, please check our Community guidelines.

Types of reviews listed on Capterra

Non-incentivized reviews

Software users submit reviews organically, with no incentive offered by Capterra.

Incentivized reviews

Software users are invited by Capterra to submit an honest review and offered a nominal incentive in exchange. The nominal incentive is offered to all verified reviews, regardless of the product rating submitted.

Capterra LogoLogo text

Tips to choose the right software for your business

Get insights to simplify your software selection process, so you can find the tools you need and get back to business.

8 Top-Rated CMMS Tools Based on 2,400+ Maintenance Management Software Reviews

8 Top-Rated CMMS Tools Based on 2,400+ Maintenance Management Software Reviews

Cutting through maintenance management software reviews is harder than it should be when tools range from simple work order trackers to full CMMS platforms covering asset tracking, preventive maintenance, and facility inspection. Products often target very different industries and operational contexts, which makes it difficult to know whether a review that works for one team will translate to yours.

Learn more
7 Best Field Service Management Software for Small Business in 2026: My Top Picks Based on 1,755 Capterra Reviews

7 Best Field Service Management Software for Small Business in 2026: My Top Picks Based on 1,755 Capterra Reviews

To build this list, I analyzed 1,755 verified Capterra reviews published between August 2024 and August 2026 to identify the 7 best field service management software tools for small business (FSM), evaluated on ease of use, core field service features, and value for money.

Learn more
My 7 Best Quality Management Software Picks for Manufacturing in 2026, Based on 951 Capterra Reviews

My 7 Best Quality Management Software Picks for Manufacturing in 2026, Based on 951 Capterra Reviews

In this article, I share my picks for the 7 best-rated quality management software tools for manufacturing, based on 951 verified Capterra reviews, evaluated on ease of use, compliance and audit readiness, and value for money.

Learn more
Talk to an expert

Connect with a advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.