--- title: "Best Marketing Attribution Software 2026 | Capterra" description: "Find the top Marketing Attribution software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/marketing-attribution-software/" page_type: "category" language: "en" --- # Best Marketing Attribution Software [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. [Learn more about Looker](https://www.capterra.com/p/169053/Looker/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking 81% recommend this product [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance. [Learn more about Funnel](https://www.capterra.com/p/156756/Funnel/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) [4.6 (6120)](https://www.capterra.com/p/147657/monday-com/reviews/) An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs. [Learn more about monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (3042)](https://www.capterra.com/p/76113/Wrike/reviews/) Wrike connects your marketing activities to results, providing AI-powered insights for clear attribution. [Learn more about Wrike](https://www.capterra.com/p/76113/Wrike/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2570)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Cloud-based marketing and sales automation platform with email, SMS, WhatsApp, CRM, landing pages, and AI-driven automation. [Learn more about ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) [4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys. [Learn more about Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## TapClicks](https://www.capterra.com/p/145227/TapClicks/) [4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/) A Unified Marketing Platform Powered by Data and Driven by Automated Intelligence [Learn more about TapClicks](https://www.capterra.com/p/145227/TapClicks/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## CallRail](https://www.capterra.com/p/141829/CallRail/) [4.5 (173)](https://www.capterra.com/p/141829/CallRail/reviews/) CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize  [Learn more about CallRail](https://www.capterra.com/p/141829/CallRail/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking 81% recommend this product [## Liine](https://www.capterra.com/p/184326/Liine/) [4.9 (162)](https://www.capterra.com/p/184326/Liine/reviews/) AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices [Learn more about Liine](https://www.capterra.com/p/184326/Liine/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking 90% recommend this product [## CTM](https://www.capterra.com/p/152004/Call-tracking-software/) [4.7 (159)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) CTM lets you track & attribute leads, from any source, giving you data to confidently make marketing decisions & increase conversions. [Learn more about CTM](https://www.capterra.com/p/152004/Call-tracking-software/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking 83% recommend this product [## LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/) [4.4 (144)](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/reviews/) Impartial multi-touch marketing attribution for SMBs and enterprise brands; OTT, podcast, digital, tv, radio support; [Learn more about LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## Terminus](https://www.capterra.com/p/158147/Terminus/) [4.5 (140)](https://www.capterra.com/p/158147/Terminus/reviews/) Terminus transforms your go-to-market approach, orchestrating accountability & focus across Marketing, Sales and Customer Success. [Learn more about Terminus](https://www.capterra.com/p/158147/Terminus/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking 82% recommend this product [## AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) AppsFlyer's platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. [Learn more about AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking 87% recommend this product [## Voluum](https://www.capterra.com/p/145771/Voluum/) [4.6 (127)](https://www.capterra.com/p/145771/Voluum/reviews/) Voluum is a performance tracking software for affiliate marketers, media buyers, and agencies. [Learn more about Voluum](https://www.capterra.com/p/145771/Voluum/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking 84% recommend this product [## NinjaCat](https://www.capterra.com/p/132630/NinjaCat/) [4.4 (89)](https://www.capterra.com/p/132630/NinjaCat/reviews/) NinjaCat is a digital marketing performance management platform for agencies, media companies, and brands. [Learn more about NinjaCat](https://www.capterra.com/p/132630/NinjaCat/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## Affise](https://www.capterra.com/p/164591/Affise/) [4.6 (84)](https://www.capterra.com/p/164591/Affise/reviews/) Affise MMP is a marketing attribution platform that allows you to grow your app by enabling you to identify the best channels and users [Learn more about Affise](https://www.capterra.com/p/164591/Affise/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## Usermaven](https://www.capterra.com/p/276941/Usermaven/) [4.9 (80)](https://www.capterra.com/p/276941/Usermaven/reviews/) A powerful analytics suite to understand the behavior of your visitors and customers with auto-tracking and pre-built reports. [Learn more about Usermaven](https://www.capterra.com/p/276941/Usermaven/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) [4.2 (79)](https://www.capterra.com/p/142305/ActiveDEMAND/reviews/) Get fast, easy, branded marketing performance reporting and dashboards, email scheduled reports, and CRM integration. [Learn more about ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## Phonexa](https://www.capterra.com/p/156125/Phonexa/) [5.0 (76)](https://www.capterra.com/p/156125/Phonexa/reviews/) Phonexa is an all-in-one suite for marketing automation with tools for calls, leads, clicks, email, SMS, accounting, and more. [Learn more about Phonexa](https://www.capterra.com/p/156125/Phonexa/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## AdRoll](https://www.capterra.com/p/179140/AdRoll/) [4.0 (74)](https://www.capterra.com/p/179140/AdRoll/reviews/) Cloud-based marketing automation solution for businesses that enables to create ads, integrate marketing tools, deploy campaigns, etc. [Learn more about AdRoll](https://www.capterra.com/p/179140/AdRoll/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## SocialClimb](https://www.capterra.com/p/178279/SocialClimb/) [4.8 (67)](https://www.capterra.com/p/178279/SocialClimb/reviews/) SocialClimb arms healthcare organizations with HIPAA-compliant data and a comprehensive platform to execute effective campaigns. [Learn more about SocialClimb](https://www.capterra.com/p/178279/SocialClimb/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## TUNE](https://www.capterra.com/p/127990/HasOffers/) [4.6 (63)](https://www.capterra.com/p/127990/HasOffers/reviews/) TUNE is the only affiliate marketing platform that gives marketers true flexibility and control of their data and partner program.  [Learn more about TUNE](https://www.capterra.com/p/127990/HasOffers/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking [## Madgicx](https://www.capterra.com/p/182983/Madgicx/) [4.3 (58)](https://www.capterra.com/p/182983/Madgicx/reviews/) Madgicx is a super app for Meta ads, helping businesses run ads using predictive AI and scale creative production with generative AI. [Learn more about Madgicx](https://www.capterra.com/p/182983/Madgicx/) Marketing Attribution features reviewers most value Affiliate Management Campaign Analytics Conversion Tracking Cross Channel Attribution Data Import/Export Engagement Tracking Multi-Touch Attribution Performance Metrics ROI Tracking Page 1 of 6 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (270) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Advertising Management Affiliate Management AI Copilot Attribution Modeling Audience Targeting [Campaign Analytics](https://www.capterra.com/marketing-attribution-software/features/campaign-analytics/) Campaign Management [Conversion Tracking](https://www.capterra.com/marketing-attribution-software/features/conversion-tracking/) Cross Channel Attribution Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Generative AI Multi-Campaign Multi-Touch Attribution [Performance Metrics](https://www.capterra.com/marketing-attribution-software/features/performance-metrics/) Predictive Analytics [Reporting/Analytics](https://www.capterra.com/marketing-attribution-software/features/reporting-analytics/) [ROI Tracking](https://www.capterra.com/marketing-attribution-software/features/roi-tracking/) Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Marketing Planning Software](https://www.capterra.com/marketing-planning-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)[MRM Software](https://www.capterra.com/mrm-software/)[Mobile Analytics Software](https://www.capterra.com/mobile-analytics-software/)[Market Research Software](https://www.capterra.com/market-research-software/)[Web Analytics Software](https://www.capterra.com/web-analytics-software/)[AI Marketing Tools Software](https://www.capterra.com/ai-marketing-tools-software/) I'm looking for Marketing Attribution Software that is: [Free](https://www.capterra.com/marketing-attribution-software/s/free/)[For Small Businesses](https://www.capterra.com/marketing-attribution-software/s/small-businesses/)